Mobile devices power more than 50% of the internet’s traffic. Once you understand it, this critical piece of info can make or break your business. Everyday, there’s a new device on the market. From foldable to unbreakable smartphones, tech has come a long way. Never before have consumers had access to so much technology at their fingertips. One word, Mobile Marketing.
It creates a massive opportunity for businesses looking to get their brand noticed. Mobile marketing campaigns are affordable, effective, and portable. People practically live on their phones today. Mobile marketing is like ringing the doorbell but through a digital medium.
You’re leaving money on the table if you aren’t using mobile marketing to boost your revenue and visibility. Here are five reasons why you should take a serious look,
Improves Overall Marketing
You can effectively reach your target audience and increase conversions. It allows you to connect with customers personally, making them more willing to listen to you.
Mobile marketing gives you more value for money than other forms of advertising, such as television commercials or billboards. It allows you to reach out to more people at relatively low costs simultaneously.
Increases customer retention
Mobile marketing has become increasingly important as consumers spend more time on mobile devices than desktop computers. Mobile devices allow customers to interact with brands anywhere, whether they’re browsing the internet at home or out shopping at the grocery store.
By sending push notifications and other alerts through mobile devices, companies can build brand loyalty by reminding customers. Even when they’re not interacting directly, you are on their mind.
Increases leads and sales
It allows you to send promotional messages directly to customers on their phones. This makes it easier for you to engage with potential buyers, increase leads and drive sales.
For example, suppose you’re looking for a restaurant. You can use mobile ads to target people near restaurants or who have recently visited your area.
This makes it easier for you to connect with consumers who were unaware of your business before seeing your ads on their phones.
Keep your customers engaged
Mobile devices are always with us — we use them almost daily for almost everything. Hence, it is an ideal way to connect with customers anytime and anywhere they may be shopping online.
If you have an existing customer base, it’s essential that they feel connected to your brand at all times because your competition will actively target them.
Easily Measure ROI
Mobile marketing is a great way to measure your ROI. It allows you to see how many people view your ad, the click-through rate, and how many people purchase.
You can also track where people come from when they view your ad. This will help you identify which platforms drive traffic to your website or landing page.
The days of simply putting up a website are quickly fading as numerous businesses take advantage of the numerous features of mobile marketing.
It’s safe to say that many will not survive without them.
Is your business ready for the revolution?
If yes, drop us a line for tailored mobile marketing services for your business.