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The History of Advertisement | Old Vs New Advertising Trends

Written by kabiritservicesMay 18, 2024

Old Vs New Advertising Trends | History

Advertising has changed a lot over the years. Knowing the history of advertising helps us understand why some old methods still work and why new methods have taken over. In this blog, we’ll look at the differences between traditional marketing and the latest trends, how businesses switched from old ways to new ones, and what marketing looks like today.

Learning about the history of advertising is important. It shows us what worked before and what might work now. It also helps us see the new strategies and tools available to businesses. Whether you own a business or are just curious about marketing, this guide will give you insights into how advertising has changed and how you can use these changes to your advantage.

Let’s dive into the world of advertising and see how it has transformed over the years.

Traditional Marketing vs. Trending Marketing

Let’s talk about how advertising has changed over the years. In the past, businesses used traditional marketing methods to reach their customers. Now, digital marketing trend are taking over. We’ll look at both and see how they compare.

Traditional marketing includes methods like print ads in newspapers and magazines, radio commercials, TV ads, and billboards. These methods were very popular because they could reach a wide audience. For example, a TV commercial could be seen by millions of people at once, and a billboard on a busy road would catch the eyes of many people.

On the other hand, trending marketing involves digital methods like social media ads, email marketing, and online banners. These methods use the internet to reach people. For example, an ad on Facebook can be targeted to specific groups based on their interests, age, or location. This makes digital ads more precise and often more cost-effective.

Traditional marketing is good for reaching a broad audience, but it can be expensive and hard to measure. Trending marketing is often cheaper and allows businesses to track how well their ads are doing in real-time. For instance, you can see how many people clicked on your online ad or how many liked your social media post.

Transforming Traditional to Trending Marketing

Switching from traditional marketing to trending digital marketing has been a big change for many businesses. Let’s look at how this transformation happens and why it’s important.

1. Understanding the Shift:

Traditional marketing methods like TV ads, radio commercials, and print ads have been around for a long time. But with the rise of the internet, businesses started to see new opportunities to reach their customers. Digital marketing, which includes social media ads, email marketing, and online banners, offers more precise targeting and better tracking of results.

2. Steps for Transformation:

To move from traditional to digital marketing, businesses need to follow a few steps:

  • Evaluate Current Methods: Look at what traditional methods are currently being used and assess their effectiveness.
  • Set Clear Goals: Define what you want to achieve with digital marketing. This could be increasing brand awareness, driving more traffic to your website, or boosting sales.
  • Choose the Right Tools: Select the digital marketing tools that best fit your goals. This might include social media platforms, email marketing software, marketing automation or paid ads.
  • Train Your Team: Ensure your marketing team understands how to use these new tools effectively. This might involve training sessions or hiring new staff with digital marketing skills.
  • Monitor and Adjust: Once you start your digital campaigns, keep an eye on the results. Use analytics to see what’s working and what’s not, and adjust your strategies as needed.

3. Benefits of Transformation:

Switching to digital marketing offers many benefits. For example, it allows businesses to reach a global audience, target specific groups more accurately, and measure the success of their campaigns in real-time. A good example is a local retail store that starts using Facebook ads to reach customers in their area. They can see how many people clicked on their ad, how many visited their website, and how many made a purchase, all in real-time.

What Were the Traditional Marketing Standards?

Before the internet took over, traditional marketing had its own set of standards that businesses followed. These methods were tried and true, helping companies reach their audiences effectively. Let’s take a look at some of these traditional marketing standards.

1. Print Advertising:

Print ads were a major part of traditional marketing. Businesses would place ads in newspapers, magazines, and brochures. The quality of the print and the placement of the ad were crucial. For instance, a full-page ad in a popular magazine would get more attention than a small ad in a local newspaper.

2. Television and Radio Commercials:

TV and radio ads were another staple of traditional marketing. These commercials had to be catchy and memorable to stand out. Businesses often spent a lot of money on producing high-quality commercials and buying prime time slots to ensure their ads were seen or heard by a large audience.

3. Billboards and Outdoor Advertising:

Billboards and outdoor ads were used to catch the attention of people on the go. These ads needed to be bold and eye-catching. A well-placed billboard on a busy highway could reach thousands of people every day.

4. Direct Mail:

Direct mail involved sending promotional materials directly to people’s homes. This could include catalogs, postcards, and flyers. The goal was to create attractive and compelling mail pieces that would not end up in the trash.

5. Personal Selling:

Personal selling was all about face-to-face interaction. Salespeople would meet potential customers in person, explain the benefits of their products, and try to close the sale. This method required excellent communication skills and a deep understanding of the product.

Types of Marketing Nowadays

Today, marketing has evolved significantly with the advent of digital technology. Businesses now have a variety of marketing types to choose from, each catering to different needs and audiences. Here are some of the most popular types of marketing used today:

1. Content Marketing:

Content marketing involves creating and sharing valuable content to attract and engage customers. This can include blog posts, articles, videos, infographics, and more. The goal is to provide useful information that helps solve a problem or meets a need, thereby building trust and credibility with your audience.

2. Social Media Marketing:

Social media marketing uses platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products or services. Businesses can post updates, run ads, and engage with their audience through comments and messages. Social media is great for building brand awareness and connecting with customers on a personal level.

3. Email Marketing:

Email marketing involves sending promotional messages directly to people’s inboxes. This can include newsletters, special offers, product announcements, and more. Email marketing is effective for nurturing leads and keeping customers informed about your business.

4. Search Engine Optimization (SEO):

SEO is the practice of optimizing your website to rank higher in search engine results. This involves using keywords, creating high-quality content, and improving site structure. A higher ranking means more visibility and traffic to your website, which can lead to more customers.

5. Pay-Per-Click (PPC) Advertising:

PPC advertising allows businesses to place ads on search engines and other websites, paying only when someone clicks on the ad. This can drive immediate traffic to your site and is highly measurable, allowing you to track the return on your investment easily.

6. Influencer Marketing:

Influencer marketing involves partnering with influential people in your industry to promote your products or services. These influencers have a large following and can help you reach a wider audience. It’s a modern twist on celebrity endorsements but often more relatable to the target audience.

7. Affiliate Marketing:

Affiliate marketing is a performance-based strategy where businesses reward affiliates (partners) for driving traffic or sales to their website. Affiliates promote the products through their own channels, such as blogs or social media, and earn a commission for each sale made through their referral link.

Marketing Trends, Strategies & Services

Marketing is always evolving, and keeping up with the latest trends and strategies is essential for any business. Let’s look at some current marketing trends and the strategies that are making a big impact today.

1. Personalization:

Personalization is about tailoring your marketing messages to individual customers. This could be through personalized emails, product recommendations based on past purchases, or targeted ads. Customers are more likely to engage with content that feels relevant to them. For example, an online store might send personalized product suggestions to a customer based on their browsing history.

2. AI and Automation:

Artificial Intelligence (AI) and automation are revolutionizing marketing. AI can analyze large amounts of data to predict customer behavior, while automation can handle repetitive tasks like sending emails or posting on social media. This saves time and ensures that marketing efforts are more precise and effective. For instance, AI can help create personalized email campaigns that automatically adjust based on customer interactions.

3. Video Marketing:

Video continues to be a powerful marketing tool. Platforms like YouTube, TikTok, and Instagram make it easy to share video content. Videos can explain complex products, tell a brand’s story, or showcase customer testimonials. They are engaging and can convey information quickly, making them perfect for capturing attention in a busy digital landscape.

4. Influencer Marketing:

Influencer marketing involves partnering with popular social media personalities to promote products or services. Influencers have loyal followings, and their endorsements can significantly boost brand awareness and credibility. For example, a beauty brand might collaborate with a well-known beauty influencer to review and promote their products.

5. Social Media Stories:

Social media stories on platforms like Instagram, Facebook, and Snapchat are becoming more popular. These short, temporary posts are engaging and encourage immediate interaction. Businesses can use stories to share behind-the-scenes content, promote limited-time offers, or engage with their audience through polls and Q&A sessions.

6. Interactive Content:

Interactive content, like quizzes, polls, and interactive videos, engages users in a more dynamic way. It encourages active participation rather than passive consumption. For instance, a fitness brand might create a quiz to help users find the best workout plan for their needs.

7. Voice Search Optimization:

With the rise of smart speakers and voice assistants like Alexa and Siri, optimizing content for voice search is becoming important. This involves using natural language and answering common questions directly. Businesses need to ensure their content is easily accessible through voice search to stay competitive.

Trending Digital Marketing Services:

1. Search Engine Optimization (SEO):

SEO is crucial for improving the visibility of your website. It involves optimizing your site’s content and structure to rank higher in search engine results. Effective SEO strategies include keyword research, creating high-quality content, and building backlinks.

2. Pay-Per-Click (PPC) Advertising:

PPC allows businesses to display ads on search engines and pay only when someone clicks on the ad. This method is highly measurable and can drive immediate traffic to your website. Google Ads and Bing Ads are popular PPC platforms.

3. Social Media Management:

Managing social media accounts involves creating and scheduling posts, engaging with followers, and running ads. Professional social media management services can help businesses maintain a strong online presence and connect with their audience effectively.

4. Content Marketing:

Content marketing focuses on creating valuable and relevant content to attract and engage an audience. This can include blog posts, articles, videos, and infographics. The goal is to provide useful information that helps build trust and authority in your industry.

5. Email Marketing:

Email marketing remains a powerful tool for nurturing leads and keeping customers informed. Services can include creating email campaigns, managing subscriber lists, and analyzing campaign performance to improve results.

6. Influencer Marketing:

Partnering with influencers can help businesses reach new audiences and build credibility. Influencer marketing services include identifying the right influencers, managing collaborations, and measuring the success of influencer campaigns.

Conclusion

From personalization and AI to video marketing and influencer collaborations, there are many ways to effectively reach and engage your audience. Additionally, leveraging trending digital marketing services like SEO, PPC, and social media management can help you maintain a strong online presence.

If you’re looking to boost your marketing efforts and stay ahead of the curve, Kabir IT Services can help. Our team of experts specializes in digital marketing and can provide you with the tools and strategies you need to succeed. Whether you need help with SEO, social media, or email marketing, we’ve got you covered.

Don’t miss out on the opportunity to enhance your marketing with the latest trends and services. Contact Kabir IT Services today and let us help you take your business to the next level. Visit our website at kitss.tech to learn more and get started.

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Digital Marketing

Top 10 Business Case Studies Who Win the Battle with Digital Marketing 

Written by kabiritservicesMay 15, 2024

Digital marketing came into recognition with the widespread adoption of the Internet in the 1990s. Using websites, apps, mobile devices, social media, and other digital means to promote and sell products and services is called digital marketing. Digital Marketing involves many principles that are the same as those of traditional marketing and is often considered an additional way for companies to approach their customers. 

Regardless of whether you are using a B2B or B2C company, digital marketing helps businesses to understand their customers better and provide efficient services. Digital marketing allows you to reach a wider customer base with less effort as the internet reaches to any part of the world despite the location.

Benefits of Digital Marketing 

Here are some benefits of digital marketing: 

  • Reach a Large Demography 
  • Opportunities to engage with customers at various stages  
  • Development of brand
  • Dynamic content
  • Better customer experience 

Case Studies 

Digital marketing is evolving with time and businesses need to keep themselves updated with the latest trends to reach to their target customers. 

Lets take a look at some digital marketing agency or small business case studies, where brands succeeded with the use of digital marketing.

  1. 6 Months- Breakup- Challenge By OLX

OLX is one of the most popular C-to-C websites in the United States. This campaign urged the people to sell the things that they had not used in the previous 6 months on OLX.

This campaign was based on CRUST’s ( Consumer Research on Used Goods and Selling Trends) data. It is a study that is held annually in order to understand the user behavior and other consumer trends. 

This campaign was widely broadcasted on television, radio, internet and social media prompting individuals to sell and discard items they no longer need. 

The campaign worked on the principle of persuasion that gets us to commit to do something. No doubt OLX’s marketing campaign did its job by inviting and motivating people to take up the challenge, and follow the campaign of selling accumulated unused clutter. 

  1. SEO Travel UK 

This popular UK-based travel company used a very innovative idea of using an infographic ad based on the famous show “Game Of Thrones” during the peak of its popularity. 

The company researched the most popular content on Game of Thrones to make sure that the idea was worth the execution. They created an infographic of all the real-life locations where the show was filmed. They then reached out to people who had similar content and if they’d like to feature it in the infographic as an exclusive. Then the content was promoted on Game of Thrones fandom and other sites and forums. 

As a result of this marketing idea the company 

  • I had 11,304 more visits to the site in two weeks after publishing the content. 
  • 12 days of all-time high traffic to the site.
  • A 245% increase in referrals as compared to the previous year.
  • Coverage and links in Washington Post, Mashable Business Insider, yahoo, and many well-known publications. 
  • More than 100 new domains linking to the site. 
  1. Yes Optimist 

Scaled a startup from 0 to 100k visitors per month in about one year. 

yesOptimist used a content marketing strategy that combined evergreen, social/viral, and link-earning content. 

It used public data and visual content to score early wins from high quality domain websites. Created a giant resource with rankings for overlooked colleges. Then they reached out to the said colleges, and asked for a share. Overall this strategy alone brought about 250,000 visitors in just one week. They published around 250+ articles over a few months to achieve explosive growth. 

Creation of evergreen content, the social/viral content and link earning content is an effective strategy. Its about creating a strategic mix of content that’s designed to drive the growth of a startup, with each piece serving a purpose. 

This marketing strategy resulted in

  • Scaled college raptor from 0 to 100K organic sessions per month in about one year. 
  • Generated more than 1 million visitors to the website. 
  1. Indiegogo Campaign

BionicGym wanted to promote its Indigogo page for an increase in sales and site visits. To do so they set up one campaign per country ads and set the objectives to conversions. They split-tested around 250 ads and used an auto-optimization feature to relocate funding across the different ads, depending on how they performed. They set up retargeting campaigns and split tests for everyone who visited the Indiegogo page and watched the Facebook ad video. 

The campaign overall was generating lots of data from Indiegogo, Facebook, Twitter, and so on and it was evident what was leading to an increase in sales and where the time and energy were needed.

Four weeks into the campaign, the company had more than doubled its weekly revenue and had strong ongoing momentum.

Now bionicGym was the most successful Ireland-based crowdfunding campaign ever, securing pre-orders from 76 countries around the world, with over 2,000 backers on Indiegogo and raising around 900 thousand dollars and counting. 

  1. Pixel and Google Tag Manager: Inkbox, Airbnb and Spearmint Love

This case study targets remarketing for three brands namely, Inkbox, Airbnb, and Spearmint Love. 

Inkbox is a temporary tattoo company that wanted to lower its CPA and retarget marketing leads on Reddit. For its social marketing retargeting, Reddit Pixel was used that capture a larger audience and track conversions. It helped them to understand Reddit Pixel’s audience, so it was easy for the company to customize messaging and creatives to their targeted audience. This greatly helped return customers to the sales.

As a result, Inkbox achieved 1.5x higher CTRs and lowered CPAs by 86%. 

Airbnb is a property rental company that used Google to improve vendor collection, prevent bottlenecks between operations and marketing, avoid unnecessary tagging replication, and minimize snippet size. Airbnb implemented Google Tag Manager and built a data layer. 

Google Tag Manager launched new programs, tools, and vendors quickly. It also cut tag deployment to hours which was previously at days. 

As a result, Airbnb achieved an 8% increase in website speed, more optimizations, accurate data collection, and a better ROI. 

Kid’s clothing and accessories company Spearmint Love used Facebook to retarget moms. It added Facebook Pixel to automate audience targeting, simplify ad creation and targeting, and track ROAs. the company merged Facebook Pixel with its Big Commerce platform, which boosted its business and resulted in more hires from within. 

As a result, Spearmint Love achieved a 38x ROAS, with 14.6 of that figure return going towards Facebook.

  1. The Mom Project- SEO  

The Mom Project (TMP) is a recruiter that hires women to companies and land opportunities. The company wanted to decrease its cost per lead in digital marketing. 

While The Mom Project had a digital marketing search campaign, it was failing to capture total search demand. The company needed a solution to decrease its costs per lead while better targeting its audience. 

It reached out to Single Grain for help. Single Grain revamped The Mom Project’s search copy to target a qualified audience better. They also categorized the job titles into different audience signals, which gave Google a better idea of the target audience. 

The digital marketing audience signals created for the strategy were custom segments( keywords related to hiring intent), interests ( audience who could connect to the project based on their interests and demographics), and data ( people who have previously interacted with the project). 

As a result, The Mom Project achieved a lower CPA and CPC of 51.3% and 91.2% respectively. 

  1. Programmatic Ads: Hestan Culinary

Hestan Culinary is a brand backed by Michelin-star chefs, as it sells high-quality pots, pans, and other cookware. After seeing a drop in sales they needed effective digital marketing for revenue growth and improving their ROAS.

Hestan Culinary sells chef-grade cookware. While this is great for professionals, it doesn’t quite target casual cooking enthusiasts or those trying to cook for the first time, as beginners. Hestan Culinary’s products come with a longer buyer’s digital marketing journey, which posed a problem when they started seeing sales drop. 

To recover from that the brand needed to increase sales while improving its ROAS. for that, it took the help of programmatic ads with a full-funnel digital marketing approach. It also used Stackadapt to reach the targeted audience using different tactics to nurture them down the sales funnel. 

Through programmatic advertising StackAdapt strategy, implemented catalog and native feed units for a stronger-performing ad campaign. By targeting a qualified audience, the brand’s ROAS improved along with conversions.

After the first month of the campaign, Hestan achieved a 218% increase in conversions and ROAS went from 1.91 to 9.20 and also it achieved more revenue.

  1. Gump’s Case Study

Gump’s San Francisco is a specialty goods store that sells various home decor goods and jewelry items. They entered into digital marketing to surpass their sales record from the previous year. 

They used cross-selling and digital marketing to retain existing customers while utilizing Google Search and Shopping to attract new customers. They paid for ads across various channels while expanding their Google Search and Shopping Strategy. To ensure the reach to a targeted audience Gump’s product listings for the home decor category were optimized. 

As a result, Gump’s surpassed their 2021 sales goals. Their year-over-year sales are increasing by 92%, solely attributed to marketing. This led to an overall hike of 79% in revenue. They achieved an over 40% increase in web traffic. By optimizing Gump’s product listing for home decor categories, their ROAS improved by 104% nearly double the amount spent. 

  1. Burger King 

Burger King is a legendary brand when it comes to establishing their digital footprints in the space of digital marketing. Their digital campaign in the US made a pure genius marketing strategy. 

The constant competition between Burger King and McDonald’s often caused a ripple in the waters of digital marketing space. Burger King is one of the brands that likes to test new technologies to create new marketing experiences that its customers least expect it to. This digital campaign stressed on featuring the catchphrase of Google’s voice tools, “ OK Google, what is the Whopper Burger?”. And as a result, any home device that is nearer and able to hear the prompt would enable itself and read up the famous burger by Burger King. 

As a result of this campaign, The Whopper became a great success and the new customers interacted with the brand. 

  1. Coca-cola 

The happiness machine was a killer interactive campaign that saw Coca-Cola win over audiences in several countries. In 2009 they set up vending machines in selected places such as college campuses, bus stops, etc. however, these machines were not ordinary. People had to interact with them to get their drink or even win special prizes. 

In Singapore, students had to hug the vending machine to get their prize or drink. Koreans danced for the same, whereas on the other hand, Swedish students were seen singing Christmas Carols. 

It was silly yet effective. All the participants were recorded, and videos were uploaded from all over the world on platforms such as Facebook, Twitter, and YouTube. Millions of likes hit the videos and the videos went viral. Coca-Cola was the talk of the town. 

It was a masterstroke from the company that caught global attention.  

Conclusion 

With the growing technology and growth in trends of digital marketing services in australia, even the biggest and the most popular countries need to include digital marketing in their marketing campaigns. That’s why they hire digital marketers. 

While all these case studies are different they have one thing in common that is, usage of digital marketing when facing challenges and increased impressions and revenue while improving ROAS.  

Digital marketing plays a crucial role in building the reputation of any brand or firm. While the ever-evolving changes might be challenging to keep up with, the demand for creativity remains the same. 

Merging the latest technologies and services, with businesses helps entrepreneurs in expanding their business to the next level. 

FAQs 

1. What are the skills required in digital marketing?

Data analysis, content creation, SEO, SEM, Social media skills, design skills, and communication are some major skills required. 

2. What is SEO?

SEO stands for Search Engine Optimization 

3. What is ROAS? 

ROAS stands for Return on ad spend. It is an important key performance indicator in online marketing.

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Grow Your Education Business with Digital Marketing Experts
Digital Marketing

How to Grow Your Education Business with Digital Marketing Experts

Written by kabiritservicesMay 13, 2024

If you’re running an education business and looking to stand out, you’ve probably realized just how essential digital marketing can be. It’s not just about being online; it’s about being visible and engaging effectively with potential students. Let me walk you through how partnering with a skilled digital marketing service in Australia can elevate your educational offerings. Ready to dive in? Here’s what you need to know to get ahead.

1. Emphasize SEO to Boost Organic Reach

So, SEO might sound technical, but it’s basically about making your website easy for people (and Google) to find. Imagine you have a billboard that everyone sees when they’re looking for education options—that’s what good SEO can do for your website. An Australian marketing expert can help tweak your site with the right keywords so more folks can discover your courses naturally when they search online.

2. Utilize Google Ads for Targeted Campaigns

Google Ads are like using a megaphone in a crowded room but only letting those who are really interested in what you have to say hear you. You can target ads based on what people are already looking for, where they’re located, and even their online behaviors. A good marketing expert can help you craft these ads so they grab attention and get you clicks without blowing your budget.

3. Leverage Email Marketing for B2B Engagement

Think of email marketing as your direct line to potential business partners and educational institutions. It’s all about keeping the conversation going. An expert in digital marketing experts Australia can show you how to craft emails that resonate, making sure your business stays on their radar and builds meaningful connections.

4. Boost Brand Visibility with Social Media

Social media is your stage. It’s where you can shout about your successes, share your educational content, and build your community. A savvy digital marketer can guide you on the best platforms to use, the kind of content that will engage your particular audience, and how to maintain an active, appealing presence online.

5. Implement Data Analytics for Insightful Marketing

Data analytics isn’t just number-crunching; it’s about understanding what draws people to your courses and what keeps them away. With the insights you gain, you can make smarter decisions about where to focus your marketing efforts. An experienced marketer will handle the heavy lifting here, helping you understand the trends and tweak your strategies accordingly.

6. Engage Audiences with Effective PR Strategies

Public relations can help your education business shine brighter. Whether it’s through press releases, features in educational blogs, or stories in the media, a good PR strategy enhances your reputation and extends your reach. Working with a digital marketing experts team, you’ll get expert help in getting your message out there in the most positive way.

7. Create Compelling Content to Engage and Retain

Content is king, as they say. But it’s not just about churning out blog posts or social media updates; it’s about crafting content that speaks directly to your audience’s needs and interests. Whether it’s informative articles, engaging videos, or interactive webinars, a skilled marketer can help you produce content that not only attracts but also keeps students coming back for more.

8. Attract with High-Quality Video Content

Video content has the power to convey complex information in an engaging and easy-to-digest manner. Whether it’s through tutorials, course previews, or student testimonials, videos can make a real impact. A digital marketing expert can assist in producing and promoting videos that highlight the best aspects of your educational services.

9. Drive Engagement with Webinars

Webinars offer a direct way to engage with your audience. They provide a platform for you to showcase your expertise, interact with potential students, and answer their questions in real time. This interaction is invaluable in building trust and interest in your programs.

10. Expand Reach Through Podcast Marketing

Podcasts can broaden your reach in a unique and personal way. They allow you to dive deep into topics that matter to your audience, establishing your authority and connecting with listeners wherever they are. A marketing expert can help you set up a podcast that resonates with potential students and keeps them engaged.

11. Stay Current with Technological Advancements

The digital world is fast-evolving, and staying ahead means keeping up with new technologies and marketing techniques. Whether it’s the latest in social media algorithms, new advertising tools, or emerging platforms, a digital marketing expert can ensure your strategies remain on the cutting edge.

12. Embrace AI to Personalize Learning

Artificial intelligence is changing the game in personalizing how we market education. AI can help tailor your marketing messages based on user behavior, making them more relevant and impactful. Integrating AI into your strategies can significantly enhance how you connect with and attract students.

13. Continuously Measure and Adjust Your Strategies

The key to successful marketing is adaptability. Regularly analyzing the effectiveness of your campaigns and making adjustments as needed ensures that your marketing efforts continue to produce the best results. A dedicated marketing expert will continuously track progress and optimize strategies for maximum impact.

Why Partner with Kabir IT Services?

In the competitive world of education, having a top-notch digital marketing strategy can make all the difference. Kabir IT Services offers expert digital marketing tailored specifically for educational institutions. Their team of specialists understands the nuances of marketing in the education sector and can help amplify your reach, enhance your brand, and attract more students. Ready to transform your education business? Let Kabir IT Services help you achieve your goals.

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Things You Need To Avoid When You Creating Your Brand
Digital Marketing

10 Things You Need To Avoid When You Creating Your Brand

Written by kabiritservicesApril 9, 2024

Just like job seekers create a distinct identity to stand out from the other candidates, similar is the case with newly appointed “Businessmen.” Regardless of how well-accomplished your ideas are and how hard you’ve worked to come up here, one misstep can lead to blunders.

Nevertheless. Now that you have decided to do more to your ideas than just talk about them, let’s help you with 10 things you need to avoid when grow your brand because the cruel world won’t let you survive if you don’t. Want to know what these mistakes are and how you can avoid indulging in any of’em? Keep Following! 

Missteps to Avoid When Starting Your Brand from Scratch

It’s not uncommon in the business world to be aware of a lot of things yet to be unaware of many of them, especially when you are new to the case. Here’s what we are for; to not only enlighten you with such information but also provide answers to the same. 

  1. Being excessively formal 

If we are being honest, nothing is more boring than being “Professional.” Like, are people interested in what you look like, or how you act/talk or are they more interested in following up with what you have in the box for them? Well-well you can be as good at your job as you want to and still do it your way. 

Your brand or business should always be a filtered version of you because trying hard to be a professional will leave you on the edge of being boring and “Generic.” No one likes generic. 

Your brand should be a reflection of you, it should not have an identity crisis, and it should disconnect you from your dream. The more you figure these things out simultaneously, the more prone you are to getting your clients. 

  1. Falsely representing oneself

Put your heart and soul into your brand; do everything you can to make it work but don’t ever try to be someone you are not. Fast success with a sham personality won’t give you as much peace as slow success with original representation would do. If you try to be someone else, maybe like your competitors in the market, your audience will see right through it. And, you won’t even have the chance to justify yourself.

If you showcase your unique style and incredible ideas that generated nowhere but in your mind, your skills, the values you stand by, and lastly, your experience, your targeted audience will acknowledge and sympathise with you, which eventually gets you increased chances of turning them into your loyal customers and not the other way round. 

  1. Lacking a personal or company website.

We live in a digitalized world, where everything is available to us at our doorsteps with just a few taps, whether it be groceries or information on what the world is currently revolving around. This brings us to justify our point about why you must not avoid creating your personal or company website, a portfolio of what you do, provide, and strive for. 

Ensure to secure an ideal domain name for you, if you can’t get access to your particular brand name domain, you can get access to something close to it; is a reflection of it. Furthermore, once you are done creating a website, share what you are doing with your audience, publish articles, share thoughts, write-ups, and whatever you feel is correct. 

  1. Neglecting to uphold a robust online presence.

Online presence is as important as offline presence for every business; be it small or large. Make sure that you have a strong online presence on all the social media channels. Professional platforms like LinkedIn are perfect for sharing what you have. However, twitter for men and Instagram for women are most common. You must first identify who your target audience is and on which platform you will be able to reach out to them. 

So, make sure to create an appealing online presence. You can use digital marketing for your brand to be visible online. But, one thing you must keep in mind is to avoid using inappropriate strategies that may entirely shut your online presence. In such a manner, you will be safe with what you are doing online. 

  1. Engaging in dishonesty regarding your claims. 

Don’t make false promises; promise only what you can rather give. This high-tech world won’t let you lie, just a few clicks and people will find out what you are all about. So, make sure to only claim what you can provide to your customers because dishonesty doesn’t last long. Lying may give you a strong fan following but it may backfire once they find the truth. 

In addition, always be upfront about what you are selling. Suppose, you are selling a sunscreen and you claim it to be organic; try everything that you can to add ingredients that are organic and won’t harm or damage the user’s skin. Rest assured, when the consumers use your product, they will find out that your claims were in fact as real as you said them to be. In turn, you will get a long list of loyal customers based on word-of-mouth. 

  1. Demonstrating fluctuating and pessimistic behaviour.  

Negative behaviour and inconsistency are the two important characteristics that every businessman should stay away from. People value consistency and optimistic behaviour, which means you won’t get a second chance if you fail to show so. Whatever your thoughts, ideas, or opinions may be, stick to them. Don’t falter, don’t stammer, or present shaky opinions. 

If you are against somebody’s ideas don’t try to shut them off with a negative answer, acknowledge what they have to say, appreciate their mind, and cut them a slack by providing flexibility. It will open doors for people to share their opinions with you, which further will help you grow your brand in a manner that showcases what you are and how positively you take into account what others have to suggest to you. 

  1. Being excessively concerned about others’ opinions.

This is one of the most important factors you must avoid when creating your Agency. Avoid what others have to say. It’s okay to acknowledge and reciprocate but it’s not okay to force their opinions upon yours. People who won’t want to see you succeed will always have negative feedback for you but are you here to feed your soul or there’s? 

Don’t fall into the trap, try to disregard it, and embrace your personality as much as you can. In such a manner, you will flourish like no other. You will be an “entrepreneur” well thought about. 

  1. Overlooking immediate opportunities right in front of you.

When you try to catch the bigger fish in the sea, you always overlook the smaller ones closer to your net, and you get neither. Always focus on your existing customers more than you focus on building new customers. If you value people who are already engaged with you, you will have a list of followers who are going nowhere. Build trust and companionship.

Now you must be wondering, then how will I be able to expand my clients? Well, the ones that you have will get you there. Start small, end big. When you serve small businesses, you will see a connection that leads you to the bigger ones.

  1. Entering the market without identifying your target audience. 

Knowing your target audience is of utmost significance because you cannot sell when you do not know who to sell. Every strategy, every promotion, every post, every product, must align to the needs of your target audience and not otherwise. Research the market, get your hands on the right data from reputable sources on the internet, and organise things accordingly. 

When you know who your target audience is, it will be easy for you to provide what they are looking for, you can go above and beyond to offer them the services they have been wanting for so long. 

  1.  Failing to take feedback or suggestions from your customers. 

Lastly, don’t forget to take feedback, suggestions, or reviews from your customers after you have sold your service or product to them. In such a manner, you will get to know the drawbacks or loopholes you must work on to get better at your game. If possible, you can get video reviews or manage live podcast sessions with some of your customers to showcase to the world your “WORK”. Afterward, you can post it on your socials or website for the world to see it with their bare eyes. 

Wind Up!

The mentioned “10 things you need to avoid when you brand” will help you stay steady and still in your business as it will assist you in getting better at what you may currently be lacking. So, make sure that you follow up with the key factors and grow strong. 

Learn More! 

  1. What makes bad branding?

Perplexed ideas and representation, inconsistency, and inauthentic branding are the three key things that make bad branding. 

  1. Why do some brands fail?

Brands that lack competitive differentiation often tend to fail in the long run.

  1. What are the steps to create a strong brand?

Research, analyse, learn, provide, and engage, are some of the things you could do to create a strong brand. 

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Top 10 Marketing Tricks
Digital Marketing, Search Engine Optimization, Social Media Marketing

Top 10 Marketing Tricks That Can Grow Your Sales

Written by kabiritservicesApril 8, 2024

Gone are those days when people relied on mere services for their products and brands to sell. Now, the world has changed; in today’s high-tech and ever-changing scenarios, your buyers require something that can convince their minds to spend their hard-earned money. From social media posts to websites, brands are hopping onto one another to stand out of the crowd, bring out the best of what they have to offer in the upfront and skyrocket their sales. 

So, if you also want your target audience to say “This looks exactly like something I desire,” you must get your hands right on creativity. Let’s dive in and discover the Top 10 Marketing Tricks That Can Grow Your Sales in the digital world!

  1. Make Authenticity A Priority. 

Authenticity is what every marketer should stand by. Consumers are well aware of the agenda-based marketing materials, which is why direct sales pitches often take a toll on them. If you foster authentic relationships with your audience by producing genuine and real-time content, your audience is likely to believe you. For this, you can consider going live on your social media channels, and stream live videos. Remember to analyze your biggest consumers and what they desire about your services. And yes, how can we forget? If you want to achieve your desired growth, keep the personas of your buyers updated and handy. 

  1. Seek Opportunities For Diversification.

Research your audience, identify your channels and subchannels through which you can cut like a blade through the marketing noise and get returns on your investments. Many marketing budgets don’t usually allow businesses to pursue the idea of distributing the channels, which is why you must select one that uplifts your brand, diversifies your strategy, and ensures you that every payoff is worth paying out of your pockets. 

  1. Call-To-Action Always Works in Favour. 

CTA is an instant-working marketing strategy that each and every brand in the market should follow. It’s more like a touch point with your consumers. If you are into networking, you can consider leaving your business card with a link that directly allows the buyers to call you. Alternatively, if you are handing out pamphlets or catalogs, you can include a call-to-action with a reason associated that may compel your customers to call you or visit your website. Plus, adding URLs on your social media platforms may also help.  This overlooked, yet effective trick always works in your favor.

  1. Offer The Best Deals, Discounts, And Offers. 

Offering promotions and discounts is a common strategy used by businesses to entice customers to make purchases. These discounts are often provided towards the end of a month or season when businesses are looking to increase their revenues. One effective way to implement this strategy is by featuring the best deals on the company’s website. By doing so, customers visiting the website can easily see all the available offers in one place. This not only makes it convenient for customers to browse through the deals but also encourages them to explore more products or services offered by the business. Ultimately, this makes it easy for customers to take advantage of the discounts that suit their needs. 

  1. Direct Your Attention To Your Current Assets. 

A tested and trusted method to grow sales by an increased number is quite easy when you pay more attention to people who are constantly buying from you and have been there for a long time. It’s not like you should not pay attention to gaining new consumers; rather, it’s about not forgetting the existing ones. Always be proactive in reaching out to your current assets, just to indulge in a quick chit-chat about how they are doing on a personal and professional level. Try adding value to your services as well as the conversation. If required, you can also ask them about people who would love to be served by you. Furthermore, make the refer and earn process super quick and easy.

  1. Embrace The Utilization Of Paid Social Media. 

Social media platforms are one of the fastest-growing channels that have taken youth by a wave. A 20 year old may not individually search your website or brand on Google but if the ads occur on social media channels, then he might look into your brand through it and stay on your website looking out for what you have in the box for him. About 86% of businesses are seen using paid social media such as Facebook ads, Instagram ads, Pinterest, etc. It has come to attention that paid promotion is a must if you want your brand to be visible to people. 

  1. Utilise And Leverage Customer’s Video Reviews.

Businesses must take into account the power of customers’ video reviews. This takes us to our very first trick “Be Authentic”. Video reviews often help you get new customers because people don’t usually buy directly from the brands if they haven’t heard what other people have to say about their services or products. Video reviews tend to set a benchmark for your business and an imprint on your to-be customer’s mind. So, make sure to get at least one or two reviews a month right after a sale. So, that you could easily enhance your reputation in the community that seeks authenticity. 

  1. Maintain Precise And Consistent Marketing Strategies. 

It’s not always sunshine and rainbows in business, which means the good or bad days won’t remain as they are. However, you can get out of the bad ones without any hassle or trouble, if you have framed out clear, precise, and consistent marketing strategies as a backup. Make your videos, and develop your branding style–be Organic, write, and publish. Always have your advantages at your fingertips when the world is going left. In such a manner, you won’t get out of the lane, you will keep moving and growing all the way in to succeed. 

  1. Direct Your Focus Toward What Consumers Purchase. 

Sell what you want to sell, but always keep in mind the needs and preferences of your customers. Start building your business with the question “What is it that your customers want to buy and will buy?” if you keep your customer’s wishes ahead of yours, you will always be ahead of your time and your competitors. Treat your customers like you treat your family, take care of their needs, and forget the word “sale”. When you direct your focus toward what the customers purchase, you will take the very first step toward success. 

  1.  Enhance The Value Of Carts And Frequency of Purchase. 

Add value to every sale you make. As mentioned earlier, it is a thousand times easier to sell your brand to an existing customer than to start with a new one. However, avoiding the hassle of convincing doesn’t mean you should not keep an eye on the current trends. If you want to increase the value of the cart, you can always hand out complimentary things to add to the current purchase of your buyers. You must have the “buy 2 get 1 free,” it works wonders. Must offer discounts, deals, offers, or promotions for customers to return to you. If you follow this strategy quite frequently, you will have customers for quite a long time than you expect.

Closure! 

If you follow these super-easy yet effective strategies or “Top 10 Marketing Tricks That Can Grow Your Sales” per se, you can build your brand from scratch and take it as high as a mountain peak. So, follow along the right path and make sure that you do right by not only your business but also by your customers. Rest, the algorithm will be taken care of. 

Understanding the Basics! 

  1. How can you increase sales through marketing?

Forget the word “sales.” Be Authentic. Look out for your customers. Always focus on what they want to purchase, and yes, enhance the value of carts and frequency of purchase. 

  1. What are the main sales strategies?

Define your sales targets, Determine your target customer and selling channel, and Build the most efficient sales process to hit your numbers. 

  1. What is the most successful sales strategy?

Value-based selling is the most successful sales strategy, given the current trends in the market. 

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13 Expert Tips to Improve Your Landing Pages
Digital Marketing

13 Expert Tips to Improve Your Landing Pages

Written by kabiritservicesMarch 30, 2024

Imagine this: you make a tiny tweak on your webpage that could skyrocket your sales or sign-ups by 2-3X.

Too good to be true? Nope. Companies optimizing their landing pages can see a massive 223% ROI increase on average. Just by nurturing your leads properly, you might witness a 451% jump in qualified leads​​. 

But how will you do it? That’s where we step in with our guide. In this blog, you will find 13 expert-backed solutions to turn your landing page from a ghost town into a bustling marketplace. 

Read on to boost your online presence with simple, actionable strategies that speak directly to your audience’s needs.

Craft a Landing Page with Essential Elements

  • Headline: Your headline should be attention-grabbing, making the visitor want to learn more.
  • Value Proposition: Explain clearly why your offer is valuable in a brief paragraph. Make it irresistible.
  • Visual Elements: Include at least one relevant image to engage visitors visually.
  • Testimonials/Security Badges: Optional, but they can significantly boost credibility.
  • Information Capture Form: This is vital for converting visitors into leads or customers.

These elements work together to transform your landing page into a magnet for potential leads.

Keep Visitors Focused: Ditch the Main Navigation

Removing the main menu navigation reduces the noise on the landing page. In other words, the focus is drawn to the most meaningful content: the offer and CTA. Also, simple navigation is more effective for conversion, holding visitor engagement on the page.

Align Your CTA with Your Page Headline

Another thing: make sure your CTA and landing page headline are complimentary, and consistent with each other. It will give clarity to your visitors and, in its turn, their trust getting developed on your website. Minimize confusion or any form of distrust with your CTA and headline singing the same tune.

Embrace Simplicity

A good clean landing page doesn’t mean—it should look bombarding or cluttered to the visitor. Use white space in moderation, such that it is eyes-pleasing. Simply put, the text not more than is necessary ensures the otherwise useful text is free from verbosity and leads to the point with the relevant image to make this page more engaging and conversion-friendly.

Optimize for Mobile Users

Mobile optimization – it means a better user experience for an even bigger and still growing part of your audience, thus potentially increasing your conversion rate.

Your landing page should also be very good-looking, and this will perform equally well in all gadgets, especially on smartphones and tablets, since mobile users are also overgrowing. They expect the page to load very fast. To keep your page running speedily, optimize images and streamline the code.

On mobile, typing is more tedious. Keep forms short and fields large enough to be easily tapped.

Highlight the Value

Point out the value of the offer to the visitor and why he or she should care. You can make bullet points or a small paragraph outlining in a very clear manner how your offer answers the need of the visitor or solves a problem for him or her. This will be good for propelling the value of your offer.

Promote Social Sharing

Social sharing buttons can help to enable visitors to easily share the content with their networks. Also, you should have an option of email forwarding for the sake of those who like sharing via emails. Social sharing may make your offer seen on a bigger scale, reaching more prospects—even if not all shares are converted directly.

The More Landing Pages, the Better

The more landing pages you have, the more the ability to target different pieces of content towards your audience. This kind of diversity means just so many more opportunities to catch leads by appealing to different needs—and, one would assume, interests. Customizing pages to buyer personas can increase conversion rates by up to 55%.

Request Only What You Need

Only ask information on your forms that is necessary for your marketing or sales process, and keep forms short and to the point—that will further help head off visitor frustration and abandonment. A balance is to be maintained between collecting valuable lead information and maintaining a high conversion rate.

Rethink Your Form’s CTA Button

Instead of the usual “Submit” button, replace with benefit-focused text that actually tells the visitors to your site what it is they get when they click. Make the button visually striking: use bold colors, and size it up to make it visible. Simple changes such as these make form submissions more appealing and might bump those conversion rates.

Lower Anxiety with Trust Signals

Include privacy assurances, security badges, and testimonials that would aid in the building of trust and soothing the anxiety of a visitor. It assures the visitor that the information is secured and has been of benefit to others. This builds a relationship of trust, which is mostly required in situations of asking for personal information.

Use A/B Testing to Continuously Improve

Through this, you can know which works better with your audience. Take the information that you gain from your A/B test and make well-founded changes to your landing page. 

Often, it’s the little, easy-to-forget things that can make such a difference in your conversion rates. Continue to look at your landing page as an evolving work in progress, and based on the results of testing, make further iterations that, in time, should increase their effectiveness.

A/B testing would guide you in making small iterations on your landing page that are fully harnessed by real user data for maximum efficiency. 

Use Video to Maximize Persuasion

You’ll express way more in only one small, funny video than the text and the pictures can together. So, you will even be able to express your offer, the very product you have, even tell your brand’s story by video.

Videos are perfect to express yourself without making the audience get bored or disinterested.

Don’t replace content on your landing page with the video; just bring alternative content in it. Test the various positions on your landing page that the video might take and see where it drives the most engagement or conversions. However, make sure the video is easily reachable and not bothersome.

Final Thoughts

If this all feels like too much effort to do, don’t worry.

That’s where we at Kabir IT Services come in, With over a decade of experience in digital marketing and over 100+ projects, no matter how complex your offer is, we can sell it with a landing page. 

So, if you can’t DIY it, let us know, we’ll do it for you. 

Contact us here. 

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Offshore Digital Marketing
Digital Marketing

Scaling Your Business: The Power of Hiring an Offshore Digital Marketing Team

Written by kabiritservicesMarch 28, 2024

Ah, scaling your business. Sounds like a dream for everyone, right? 

But when you’re knee-deep in the day-to-day grind, the thought of expanding can seem more like a pipe dream than an achievable goal. 

Well, what if we told you there’s another way you can scale without spending 100s of hours into marketing and do what you do best. The answer? Hire an offshore digital marketing team.

Imagine having a group of dedicated and expert marketers working round the clock to put your business on the map. It’s like assembling your very own think tank at an affordable price and get the best quality for your work. 

So, if you’ve been itching to grow your business but feel stuck, this might just be the game-changer you need. Let’s look into how an offshore digital marketing team can be your ally in scaling your business, making the process easier, better and faster for you. 

 1. Stretch Your Budget Further

Large cost savings are the most compelling reason, of which accredits due to offshoring marketing tasks. The most interesting reason to take those tasks offshore is that many very highly skilled professionals living in countries with much lower costs of living than yours will command just a fraction of what you would pay them in your home country. That means you can stretch your budget more, getting more bang for your buck. It’s not only paying less for the same work but also maximizing your resources to improve other areas of your business. Imagine reinvesting those savings into R&D, customer service, or even expanding your team further.

 2. Embrace the Global Talent Pool

Why should it stop at local boundaries when the entire world is out there? Offshore hiring opens gates for a completely diversified talent pool of skilled professionals filled with different approaches and perceptions. This further enhances opportunities for the fact that solutions to your digital marketing challenges will be more creative and innovative, hence enriching your strategies with insights and practices from around the world.

 3. Benefit from Time Zone Advantages

An offshore digital marketing team means that the sun never sets on your team from a business perspective because members are scattered across various time zones. Your marketing operations could effectively run 24×7. That means your marketing is always active, and this assures you a quick response to either market change or a new trend. Think of publishing content, monitoring campaigns, and analyzing data in real-time—i.e., not on a 9-5 schedule.

 4. Leverage Specialized Expertise

These are offshore teams with expertise across different sections of digital marketing, like SEO and PPC, content marketing, and management of all social media activities. That means they are competent in full use of demanding campaigns by the use of new tools and tactics in order to fulfill your marketing goals. Working with a diverse clientele, the experience makes them work effectively and hence adaptively with an enriched understanding of your different sectors of industries, crafting strategies that would work perfectly for your set of target audience.

 5. Streamline Operations with Established Processes

Onboarding a remote digital marketing team from an offshore location brings to the table a set of processes and workflows that ensure the operations are smooth and the campaigns executed without hassles. This operational efficiency ensures not just smooth and rapid execution of marketing strategies but also consistency and quality across all initiatives. In addition, their knowledge of the latest tools and platforms in digital marketing could help enhance productivity and campaign performance.

 6. Scale with Flexibility

It means that an offshore team can greatly reduce your effort to scale. Whether you’re launching a new product, entering a new market, or gearing up for a seasonal push, you can upscale or downscale the offshore team according to the changing needs of your business. Flexibility in this aspect is necessary to sustain the pace and grabs the opportunity without any delay, which may be otherwise caused by hiring new staff and training them.

 7. Focus on Your Core Business

Outsourcing the digital marketing duties to an offshore team would save the firm a lot of costs, free up the busy internal staff, and let the company focus on its core business. This frees you up to focus on innovation, product development, and delivering improved customer experiences, safe in the knowledge your digital marketing is in safe hands. This strategic focus allows the better coherence and impact that your marketing efforts develop with the bigger picture of your business.

 8. Accelerate Your Go-to-Market Strategy

On another level, an offshore team working 24/7 can also reduce your go-to-market time for new products or campaigns. In the context of the modern, dynamically developing digital environment, where it is often said that “the one that gets there first gets the worm,” speed to market ranks first among the most strategic advantages. On the other hand, the ability to pivot quickly and make changes that an offshore team brings would mean that you stay ahead of your competition and more get closer to properly capturing the market.

 9. Enjoy All-Inclusive Services

Most offshore digital marketing teams offer all a strategic, integrated service that includes strategy development, execution, and analysis. Such all-rounded offering sees to it there is a well-integrated and harmonized marketing campaign such that every constituency within it pulls towards your business goals without a hitch. It also makes vendor management easy in that you have one team that takes care of every part of your digital marketing.

 10. Forge Long-Term Partnerships

Finally, long-term partnerships can be built on trust, collaboration, and shared goals. Such relationships develop over a period of time, and the offshore team would start feeling connected with your business; they may, in fact, feel that they are also a part of your success story. This partnership mentality transcends from transactional business relations to motivate each other by the growth and success of the other.

Final Thoughts

And that’s a wrap, before you go on searching for your dream team. 
Stop and take a look at our team at Kabir IT services, for the last decade we’ve been helping brands scale, grow and build their presence online. 

With glowing testimonies and stand out projects, we’re sure you won’t have to look anywhere else. 

Go check out work here, and let’s meet soon.

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Digital Marketing

Offshore vs Onshore Digital Marketing: Find the Best Fit for Your Business

Written by kabiritservicesMarch 26, 2024

Running a business is no small feat. 

You’re always juggling so many things like:

-managing employees

-keeping customers happy

 -paying the bills – phew! 

And On top of that, you have to worry about marketing your business online through social media, websites, and search engines. 

It’s a lot for one person or a small team to handle alone.

That’s where getting some outside help for your digital marketing can make life way easier. But should you hire a company from another country that charges less (offshore) or stick with a local team (onshore)?

Going with an offshore team can save you money since they don’t have to pay expensive American prices. A local onshore team will cost more but it’s easier to work together, will they just “get” your business better?

There’s no perfect choice that fits every situation. It comes down to your specific needs and budget. An offshore team could be great if you need to save cash. But an onshore crew might be worth paying more if you value that close communication.

In this blog, let us break down for you how to make that choice. 

What is the difference between Onshore and Offshore Digital Marketing?

Offshore basically means outsourcing digital marketing work to a company in a different country, usually one where the cost of living is lower than where you’re based. A lot of businesses go this offshore route with places like India, Philippines, and Pakistan. The biggest reason? It’s way more affordable compared to hiring locally.

These days, it’s super easy to communicate and collaborate online with people from across the globe. So getting an offshore team to handle things like web design, app development, or online marketing is becoming a popular choice. The price tag is hard to beat!

On the other hand, onshore means working with a digital marketing team that’s local to your area and country. So if you’re an Australian company, you’d probably look for partners in cities like Brisbane, Melbourne or Sydney. 

The biggest advantage here is way better communication. You’re working with people who speak the same language, understand the same cultural references, and are in a similar time zone. No language barriers or awkward midnight meetings!

It’s generally pricier to go the onshore route, but that face-to-face interaction and being on the same page can be really valuable, especially for complex marketing projects.

Now, let’s go over what criteria you should focus on white making the decision. 

Choosing between offshore and onshore marketing services can be a tough decision, but don’t worry, we’ll break it down into 5 key factors to help you figure out what’s best for your business:

Budget and Cost Considerations

This one’s probably top of mind – how much can you realistically afford to spend on digital marketing? Offshore teams tend to be way more budget-friendly since you’re tapping into countries with much lower costs of living and wages. If you’re a small business owner or just starting out, those savings can be a huge relief.

But onshore local agencies do command higher prices. The upside is you’re paying for convenience, seamless communication, and a team that really understands your market inside and out. It’s an investment, but one that could pay off big if you’ve got the funds.

The Language and Cultural Barrier 

Let’s be real – miscommunication is a total headache, and the last thing you want is marketing messages that miss the mark with your audience. That’s where an onshore partner has a big leg up, sharing the same language, cultural references, and local market knowledge as you.

With an offshore crew, you’ll likely be dealing with some level of language barrier and cultural differences. Little things can get lost in translation. Of course, top-notch offshore agencies have processes to overcome this, but it’s still an extra potential hurdle.

Time Zone Differences

Quick turnaround times are crucial in the fast-paced digital space. And being in totally different time zones from an offshore team can really slow things down.

Imagine this – you submit a request at the end of your workday, only for your offshore team to be just starting their morning hours later. That ping-pong back-and-forth review process could drag on for days. 

With an onshore partner, you’re synced up on the same clock, making real-time collaboration a breeze. No more waiting around or missed deadlines.

Project Difficulty and Specialization

A cheap overseas team for general website updates, social media management or basic SEO tasks could work out rather well. In case your marketing needs are more specialized or technical, however, you might want to consider an onshore partner.

Moreover, local onshore agencies are the most likely to have access to niche highly skilled talent in areas such as advanced programming, data analytics, branding/design among others. There is a premium that can be paid sometimes for that specialization.

Rules and Legal Compliance

Lastly, check if there are specific data privacy regulations or legal hoops your business must jump through particularly if it operates within a highly regulated industry like health care or finance.

Moreover, having a local onshore team that understands our domestic laws will ensure that all of your marketing efforts remain in full compliance. Onshore would require extra due diligence to ensure they meet all legal requirements while with an offshore partner you would need some additional due diligence performed before they can show they comply with the law.

At the end of the day there’s no one size fits all solution. This has to do with a balance between pros and cons based on what your priorities are as a business owner- budgeting commutation time scale urgency technicalities et cetera.

The offshore team offers considerable cost savings but more complications. Onshore is more expensive though it comes with seamless local partnership. The answer is simple

The right answer is simply the one that sets your business up for sustainable digital marketing success.

Final Thoughts

Choosing between onshore and offshore can be a tad tricky, but if you lean towards saving money  while not skimping on quality, going offshore might just be your ticket! 

And you know what? Kabir IT Services could be the offshore digital marketing partner you’re looking for. 

We’ve been doing projects over over 8 years and have nailed more than 200 digital marketing projects. 

How about we team up and hit your next project out of the park?

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Digital Marketing Agency 2024
Digital Marketing

How To Choose The Right Offshore Digital Marketing Agency 2024

Written by kabiritservicesMarch 16, 2024

Meet Jay, a product business owner who’s been running his software development agency since the last decade. 

But recently, he’s been struggling with:

-rising marketing costs

-good talent shortage 

-scaling his business and marketing efforts. 

And he finally decided to outsource his digital marketing to an offshore agency. 

If you’re in the same shoes as Jay, this blog is for you. 

Choosing an offshore partner can be a challenge. With so many claiming to be the best, how do you make the choice?


We’ll walk you through what to look for, questions to ask, and checking if an agency is the right fit. Let’s dive in. 

1. Understand Your Budget

First things first, let’s talk about your budget.

It might not be the most thrilling part of finding an offshore digital marketing agency, but it’s crucial to start-off on the right foot.

  1. What Can You Spend?: Figure out the most you can spend. It’s like drawing a line – you just can’t go over it.
  2. Pick a Comfort Zone: Find a budget range you’re okay with. It keeps you clear of options that are too cheap to be good or too pricey for your pocket.
  3. Spend Smart: Remember, the cheapest option isn’t always the best. Aim for where your money does the most for you.
  4. Keep a Little Extra: Things change, and sometimes you want to be able to say yes to something great that costs a bit more.
  5. Be Upfront About Money: When you chat with agencies, tell them what you can spend right away. It makes things simpler for everyone from the start.

2. What’s Beyond First Impressions?

Sure, when you check out an agency’s website or spot glowing reviews, it’s tempting to just jump in. But remember, things aren’t always as they seem. 

That’s why third-party review sites like AmbitionBox and Clutch can help a lot at this stage.Read about the honest feedback from folks who’ve been there, done that. 

Just keep in mind, these reviews might be mostly positive or some may even be planted.Yet, it gives you a more honest peek than just taking at face what the agency’s website dishes out.

3. Are they open, honest and reliable with communication?

Success with any outsourcing especially with a digital marketing agency is anchored on one thing: good, transparent, and understandable communication.

Check out how well the agency’s rep communicates their points and understands yours. Clear communication is a fundamental requirement and can’t be ignored.

As a business owner, be sure you can ring up or message the overseas agency just in case a last-minute need arises or an ‘aha’ moment strikes.

Set the rules of engagement upfront – how quickly they will respond and which person you should contact.

It will save you from hours of waiting and ensure everything runs smoothly, that’s the way to successful outsourcing.

4. How will they deal with the local holidays?

Remember, every place has its own calendar of holidays and days off. 

You wouldn’t want to find yourself in trouble and needing help while everyone else is off celebrating. 

Get clear with your potential offshore digital marketing agency about when they’ll be around and how they can support you, especially during their local holidays.

Have that discussion upfront about their open hours and what backup plans they have in place when they’re taking a break. 

5. Are they cost effective for you?

To make sure you’re investing in the right agency, look for agencies in places where you can get the same great service but at lower cost. 

For example: If you’re in Australia and local agencies are quoting $2000/monthly, you can get the same service for about 50-60% less of that cost. 

Alos, businesses often find that they can cut back by 70% when they outsource. 

That’s a lot of extra capital you could be saving or spending elsewhere in your business. 

6. Are they competent enough for the job?

Digital marketing is a vast field, with various services and approaches, you need a digital marketing agency that can tailor their offer for you. 

Ask for case studies, testimonials or live projects that are in the similar niche/industry as you. Look for how many experts are there on the team, and have a casual chat about how they’ll help you. 

Remember, it’s totally okay to ask, outsourcing is a crucial decision, don’t hesitate to ask for credentials and decide if they’re the right fit for you. 

7. What kind of payment options are there?

Next up, payment options..

It’s great when digital marketing agencies offer fuss-free payment methods. Some have a 2-way payment system or some might charge upfront for the work, go for a payment method that suits your finances but also doesn’t stop the work from your offshore digital marketing agency team. 

8. Checklist to finalize your offshore digital marketing partner 

We’ve covered everything but it doesn’t hurt to have a checklist guiding you through the process. When you make the decision, just check for these 10 points. 

  1. Experience in Your Industry: Make sure they’ve successfully worked with businesses like yours.
  2. Portfolio of Past Work: Check their previous campaigns for quality and effectiveness.
  3. Client Testimonials: Look for feedback from other clients to assess their reputation.
  4. Communication Skills: Ensure they’re clear and responsive communicators.
  5. Understanding of Your Market: They need a good grasp of your audience and market.
  6. Digital Expertise Across Channels: Confirm they excel in areas you’re interested in, like SEO, social media, etc.
  7. Creativity and Innovation: Evaluate their ability to come up with fresh, effective strategies.
  8. Transparent Reporting: They should offer clear, regular insights into performance.
  9. Cultural Fit: Make sure their team’s working style meshes with yours.
  10. Flexible Payment Terms: Look for agreeable payment options that fit your budget.

Final Thoughts

That’s it, everything you need to look for in an offshore digital marketing agency before you make your pick. It can be overwhelming, but not if you go with our simple system and filter them out with the checklist. 

Also, While we’re on the topic of offshore digital marketing agencies, meet us – Kabir IT Services. 

We’ve been in the industry for the last 8+ years, with 200+ projects and numerous testimonials, we’re up to any challenge you’re ready to give us. 

So, before you go and hit Google, take a quick look through our work here and get in touch with us here.

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Top Conversational Marketing Tools for Your Business
Digital Marketing

Top Conversational Marketing Tools for Your Business

Written by kabiritservicesOctober 26, 2023

Are your marketing efforts falling short? Perhaps you’re struggling to connect with your audience or find it difficult to guide them through their buying journey. Today, 90% of customers want an immediate response online, according to Gartner. This is where conversational marketing comes into play and delivers a personalized, quick, and smooth customer experience. In this blog, we’ll talk about the conversational marketing tools that can give an edge to your business.

What is Conversational Marketing?

Conversational Marketing is a method of engaging customers through one-on-one conversations across multiple channels. This approach involves leveraging chatbots, AI, and targeted messaging to improve customer experience and accelerate the sales process, making it more interactive and client-focused.

Benefits of Conversational Marketing Tools

Conversational marketing tools provide numerous advantages:

Improved User Engagement

By offering personalized responses based on the visitors’ behavior and preferences, you can enhance user interaction.

Capture More Data, Reduce Abandonment

Conversational marketing tools initiate engaging conversations that hold customers’ attention, thus reducing abandonment rates and gathering more information.

Boost Sales and Conversions

These tools help guide clients to relevant products or services by addressing their needs and concerns.
A simplified buying process can lead to increased sales and better conversion rates.

Scalable Customer Support

Conversational marketing tools allow for 24/7 customer support without hiring additional staff, making it a scalable solution for businesses of all sizes.

Let’s explore the top conversational marketing tools

  1. Drift

Drift is a pioneer in conversational marketing, leading the way with cutting-edge technology and advanced features. Its platform is not just a simple chat tool—it utilizes advanced chatbots that emulate human conversations, providing personalized experiences based on visitor behavior.

The Drift interface and its tools are designed for higher lead conversion and customer retention.

Pros: Real-time messaging, intelligent chatbots, personalized messaging based on visitor behavior, and integration with marketing platforms.

Cons: Interface can be complex for new users.

2. Intercom

With a strong focus on customer relationships, Intercom offers businesses a truly multifaceted communications toolkit. Offering both chatbots and live chat services, Intercom ensures real-time customer communication.

What sets Intercom apart is its in-app messaging—software that allows you to chat with users while they’re actively using your product.

Pros: Multi-channel messaging, in-app messaging, real-time performance analytics, and advanced bot automation.

Cons: Certain advanced features may have a higher cost.

3. HubSpot

HubSpot’s conversational marketing tool is an integrated piece of its broad and versatile marketing framework. This tool combines powerful chatbot capabilities with HubSpot’s renowned CRM system, providing detailed reporting and analytics.

This data-informed approach helps marketers cater to customers at different points in their buying journey.

Pros: Robust automation capabilities, customizable chatbots, detailed reporting, and integration with HubSpot CRM.

Cons: Learning curve due to extensive features.

4. MobileMonkey

MobileMonkey is a Facebook messaging platform specializing in creating robust chatbots and SMS marketing.

Its features provide marketers with the means to capture and qualify leads on a platform where consumers frequently interact.

Pros: A Facebook messaging platform allowing the creation of powerful chatbots, SMS marketing, and real-time engagement tracking.

Cons: Primarily limited to Facebook Messenger interactions.

5. LiveChat

This tool brings businesses and customers closer by providing real-time conversations anytime, anywhere. Its array of features, which include tickets, reports, file sharing, visitor information, and integrations, is designed to provide swift resolution to customer questions or problems.

Pros: Enables real-time customer support, offers excellent tools for lead conversion, and integrates with e-commerce platforms.

Cons: High subscription price compared to competitors.

6. Tars

Tars stands out as one of the more versatile conversation platforms geared towards marketers. Its unique feature set helps businesses build a conversational workflow from scratch or use one of many pre-made bot templates.

This versatility, combined with an intuitive bot builder and Google Analytics integration, makes Tars a powerful tool in any marketer’s arsenal.

Pros: Customizable chatbots, pre-built templates for various industries, Google Analytics integration, and an intuitive bot-builder.

Cons: Creating conversational workflow can be complex.

7. Conversica

Aiming to transform the future of business communications with AI, Conversica provides an AI-based platform that functions like a team of virtual sales assistants. The prime advantage of Conversica is its ability to unleash the potential of automated conversational marketing for lead conversion and customer engagement processes.

Pros: AI-powered lead conversions, seamless integrations, exemplary AI assistance, and lead qualification automation.

Cons: Text-based interactions could impose limitations.

8. Chatfuel

If you’re looking for a conversational marketing tool specifically for Facebook Messenger, Chatfuel is an excellent choice. Chatfuel allows businesses to create AI chatbots for Facebook Messenger without any coding experience.

Pros: User-friendly chatbot builder for Facebook Messenger, custom user attributes, and integration with third-party apps.

Cons: Limited to Facebook Messenger.

9. Freshchat

Freshchat, a part of the Freshworks ecosystem, empowers businesses with AI-based messaging and live chat capabilities. Its standout feature is the ability to carry out targeted messaging and in-app campaigns, making it more advanced than a conventional live chat tool.

Pros: Straightforward interface, advanced targeting options, in-app campaigns, and integration with other Freshworks products.

Cons: Customization options can be limited compared to competitors.

10. Ada

Ada is a top contender in the AI-led chatbot field. Ada’s chatbots can understand and reply to customer inquiries fluently, making interactions smooth and efficient. With multilingual support and a customizable bot personality, Ada aims to give businesses a global outreach.

Pros: Customizable AI chatbots, drag-and-drop bot builder, multilingual support, and API integrations.

Cons: Difficult for those without technical knowledge.

Final Thoughts

Conversational marketing tools can be a solid upgrade for your business. With them, you can create personalized interactions and make customers feel valued while simplifying their journey. The result ? Effective branding, increased sales, and richer customer relationships.

Undoubtedly, there’s a lot of potential with conversational marketing. All you need to do now is explore and see which tool works best for your business.

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