Struggling to draw traffic to your site? Feeling like your content marketing strategies are leading to a dead-end? You’re not the only one with such worries. Many entrepreneurs share similar content marketing challenges. But there’s hope ahead.
The solution is in understanding emerging trends and leveraging them to your advantage. Let’s simplify and delve into the top content marketing trends that are shaping the landscape and how you can harness their power for your content.
Content Trends For Unique Business Needs
The Power of Video Content
Videos are becoming the preferred medium of consumption for internet users around the world. In fact, according to Cisco, by 2023 video content will account for 82% of all internet traffic. There is a straightforward reason for this – videos can convey intricate ideas in a simple, engaging, and enjoyable manner. As an entrepreneur, this is a trend you can’t afford to overlook.
For example, consider the success of Blendtec’s “Will it blend?” video series. The company uses these videos to demonstrate the power of their blenders in a fun and entertaining way. This creative use of video content has helped to greatly enhance their brand’s visibility.
Personalize with Artificial Intelligence
Artificial Intelligence (AI) now enables businesses to personalize their content like never before. Using various data points, AI can understand what each user values, allowing businesses to curate and deliver content tailored to each individual’s interests.
A fantastic example of AI-driven personalization is the music-streaming platform, Spotify. Their algorithms analyze users’ listening habits and create personalized playlists, enhancing each user’s experience and ensuring that they keep coming back for more.
Micro-Influencers, Massive Potential
In marketing, size doesn’t always dictate impact, and this has been proven by micro-influencers. They might have fewer followers than top-tier influencers, but their followers are highly-engaged, often resulting in better overall engagement levels.
Look at Glossier, a beauty brand that emerged from a simple beauty blog. Glossier has achieved remarkable success by partnering with micro-influencers and encouraging them to share product experiences with their followers. This approach has allowed Glossier to grow a loyal and engaged customer base.
The Rise of Voice Search
With the rise of voice-activated devices, people are increasingly using voice commands to search the internet. Therefore, optimizing your content to respond to voice searches is becoming a critical element in online marketing.
Domino’s Pizza, for instance, has effectively harnessed voice search technology by enabling customers to place orders using voice commands on their app. They’ve taken this trend and turned it into a unique selling proposition.
Ephemeral Content- The Video Whirlwind
Ephemeral content refers to short-lived content, such as Instagram and Snapchat Stories, which disappear after 24 hours. This type of content heightens user engagement due to the urgency it creates.
Everlane, a clothing company, has mastered the art of using ephemeral content. They frequently post behind-the-scenes stories showcasing the production process of their products. This approach has not only engaged their followers but also cultivated an image of transparency for their brand.
Embracing User-Generated Content
Involving customers in content creation can add a layer of authenticity to your brand, which can draw more customers. User-Generated Content (UGC) refers to content that users create and post about a brand or its products.
Airbnb is a champion in understanding the power of UGC. They encourage users to share their vacation pictures and experiences on their platform, which augments brand loyalty and provides prospective customers with genuine insights into available properties.
This digital era requires entrepreneurs to be in tune with evolving content marketing trends. By exploring and understanding these trends, you can revamp your content marketing strategies and cater to your audience more effectively.
While it’s key to pay attention to these exciting trends, do recall that trends are ever-changing and are merely tools to enhance your strategy. The essence of a successful content marketing strategy lies in knowing your audience and delivering the content they value. So, use these trends as your guide and tailor them to fit your unique business needs.
Let’s make your content marketing journey less stressful and more successful.