Want to level up your marketing game and make a more personal connection with your audience? Well, here’s the solution, WhatsApp Retargeting. With a whopping 2 billion users worldwide, WhatsApp is basically a treasure trove of potential customers waiting for you to engage with them. And with retargeting, you can connect with folks who’ve already shown an interest in your biz or brand, making your marketing efforts more targeted and effective.

So, let’s explore WhatsApp retargeting and see how it can boost your ROI. Are you ready? Let’s go.

What is WhatsApp Retargeting?

WhatsApp retargeting is a marketing strategy that involves using the WhatsApp messaging app to reconnect with users who have previously interacted with your brand. It’s like giving your customers a friendly nudge to remind them of your brand and encourage them to take action.

How Does WhatsApp Retargeting Work?

It’s all about reaching out to people who have already engaged with your business. It could be through a message, a call, or even viewing your company’s profile. You can then use this information to create targeted ads or messages that will appear when they use WhatsApp. It’s like a friendly little nudge to remind them how fantastic your business is.

For example, if a customer added an item to their shopping cart but didn’t complete the purchase, you could send them a personalized message reminding them of the item and offer a discount code to encourage them.

The Benefits of WhatsApp Retargeting

There are several benefits to using WhatsApp retargeting as part of your marketing strategy. Let’s take a look at some of them:


WhatsApp retargeting allows you to send personalized messages to your audience based on their behavior and interests. This can help you build stronger relationships with your customers and increase their loyalty to your brand.

Increased engagement

Because WhatsApp messages have a high open rate, using WhatsApp retargeting can help you increase engagement with your audience and drive more conversions.

Better targeting

By segmenting your audience and sending targeted messages, you can improve the effectiveness of your marketing campaigns and ensure that your messages reach the right people.


It can be a cost-effective way to reach your audience and drive conversions compared to other marketing channels.

WhatsApp Retargeting With WhatsApp Ads

WhatsApp doesn’t let companies put ads directly on the app. But, on Facebook and Instagram, you can make click-to-message ads that send people to WhatsApp. You need a WhatsApp Business account and a Facebook page to do this. You’ll need to decide what you want your ad to do, like getting people to click on a link or just getting them to chat with you. Then you can create your ad and choose who you want to see it.
You can pick people who’ve shown interest in your business before or people who are similar to those people. Using WhatsApp ads can be a good way to talk with customers and get your brand out to many people worldwide.

Tips for Using WhatsApp Retargeting

Now that you know the benefits of WhatsApp retargeting, let’s explore some tips to help you use it effectively:

  • Segment your audience

Use audience segmentation to send targeted and relevant messages. It will ensure that your messages will more likely resonate with your audience and drive conversions.

  • Personalize your messages

Utilize the person’s name and personalize your messages based on their behavior and interests. It will help you build stronger relationships with your customers and increase their loyalty to your brand.

  • Use automation

Make use of a third-party tool to automate your WhatsApp retargeting messages and save time. It will allow you to focus on other aspects of your marketing strategy while still connecting with your audience.

  • Test and optimize

Test different messages and offers to see what works best, and optimize your campaigns based on the results. It will help you improve the effectiveness of your marketing campaigns over time.


WhatsApp retargeting is a powerful marketing strategy that can help you engage with your audience more personally and drive conversions. By segmenting, personalizing, and automation, you can create more effective campaigns that resonate with your audience and drive results.
So why not try and see how it can boost your marketing efforts today?