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WhatsApp Retargeting Can Help Maximize Your ROI
Digital Marketing

How WhatsApp Retargeting Can Help Maximize Your ROI

Want to level up your marketing game and make a more personal connection with your audience? Well, here’s the solution, WhatsApp Retargeting. With a whopping 2 billion users worldwide, WhatsApp is basically a treasure trove of potential customers waiting for you to engage with them. And with retargeting, you can connect with folks who’ve already shown an interest in your biz or brand, making your marketing efforts more targeted and effective.

So, let’s explore WhatsApp retargeting and see how it can boost your ROI. Are you ready? Let’s go.

What is WhatsApp Retargeting?

WhatsApp retargeting is a marketing strategy that involves using the WhatsApp messaging app to reconnect with users who have previously interacted with your brand. It’s like giving your customers a friendly nudge to remind them of your brand and encourage them to take action.

How Does WhatsApp Retargeting Work?

It’s all about reaching out to people who have already engaged with your business. It could be through a message, a call, or even viewing your company’s profile. You can then use this information to create targeted ads or messages that will appear when they use WhatsApp. It’s like a friendly little nudge to remind them how fantastic your business is.

For example, if a customer added an item to their shopping cart but didn’t complete the purchase, you could send them a personalized message reminding them of the item and offer a discount code to encourage them.

The Benefits of WhatsApp Retargeting

There are several benefits to using WhatsApp retargeting as part of your marketing strategy. Let’s take a look at some of them:

Personalization

WhatsApp retargeting allows you to send personalized messages to your audience based on their behavior and interests. This can help you build stronger relationships with your customers and increase their loyalty to your brand.

Increased engagement

Because WhatsApp messages have a high open rate, using WhatsApp retargeting can help you increase engagement with your audience and drive more conversions.

Better targeting

By segmenting your audience and sending targeted messages, you can improve the effectiveness of your marketing campaigns and ensure that your messages reach the right people.

Cost-effective

It can be a cost-effective way to reach your audience and drive conversions compared to other marketing channels.

WhatsApp Retargeting With WhatsApp Ads

WhatsApp doesn’t let companies put ads directly on the app. But, on Facebook and Instagram, you can make click-to-message ads that send people to WhatsApp. You need a WhatsApp Business account and a Facebook page to do this. You’ll need to decide what you want your ad to do, like getting people to click on a link or just getting them to chat with you. Then you can create your ad and choose who you want to see it.
You can pick people who’ve shown interest in your business before or people who are similar to those people. Using WhatsApp ads can be a good way to talk with customers and get your brand out to many people worldwide.

Tips for Using WhatsApp Retargeting

Now that you know the benefits of WhatsApp retargeting, let’s explore some tips to help you use it effectively:

  • Segment your audience

Use audience segmentation to send targeted and relevant messages. It will ensure that your messages will more likely resonate with your audience and drive conversions.

  • Personalize your messages

Utilize the person’s name and personalize your messages based on their behavior and interests. It will help you build stronger relationships with your customers and increase their loyalty to your brand.

  • Use automation

Make use of a third-party tool to automate your WhatsApp retargeting messages and save time. It will allow you to focus on other aspects of your marketing strategy while still connecting with your audience.

  • Test and optimize

Test different messages and offers to see what works best, and optimize your campaigns based on the results. It will help you improve the effectiveness of your marketing campaigns over time.

Conclusion

WhatsApp retargeting is a powerful marketing strategy that can help you engage with your audience more personally and drive conversions. By segmenting, personalizing, and automation, you can create more effective campaigns that resonate with your audience and drive results.
So why not try and see how it can boost your marketing efforts today?

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Dream11 – Success Story of India’s Biggest Unique Business Model
Digital Marketing

Dream11 Success Story of India’s Biggest Unique Business Model

Online gaming has become a massive industry in recent years, with many companies trying to make their mark. Dream11, an Indian online fantasy sports platform, is one such company that has been very successful. Dream11’s innovative business model has helped it become one of India’s leading online gaming platforms. This blog will delve deeper into Dream 11 business model and explore the secrets behind its success.

Dream11 – An Overview

Dream11 is an online gaming platform allowing users to participate in fantasy sports. A leading gaming platform in India, the company was founded by Harsh Jain and Bhavit Sheth in 2008.

Understanding Fantasy Sports

To understand Dream11’s business model, it’s essential to understand the concept of fantasy sports. During fantasy sports, players create imaginary teams from a pool of real players from various teams scheduled to compete in a league or tournament. The players win or lose based on the real-life performance of their fantasy team’s players.

Dream 11 Unique Business Model

Their business model is based on the freemium model, which offers users both free and premium options. This way, users can create their fantasy sports teams and play in contests for free, or they can choose to enter paid contests that offer bigger prizes.

How Does Dream11 Make Money?

Dream11 makes money by keeping 15% of the entrance fees collected from the contests as a “platform fee.” The remaining 85% is distributed among the winners. This way, Dream11 can make a profit while still offering attractive cash prizes to the users.

How Do People Make Money on Dream11?

Dream11 allows users to participate in various contests by forming their own fantasy teams. The participants win or lose based on the real-life performance of their fantasy team’s players. The platform lets 50% of the participant pool win prizes. The top-ranked player receives the largest share of the cash prize, and the rest are distributed among lower ranks.

The Success Factors – What did Dream11 do right?

  • Capitalizing on the Popularity of Fantasy Sports

Dream11 leveraged the rising popularity of fantasy sports in India and positioned itself as an online fantasy gaming sector leader. The company successfully tapped into sports fans’ passion and excitement for their favorite teams and players. It provided them with a platform to showcase their knowledge and skills.

  • Freemium Business Model

Dream11’s freemium business model, which offers free and premium options for users, has been a key factor in its success. It created a platform that is accessible to all while also offering paid options for users who want to participate in more contests and have a chance to win bigger prizes.

  • Better Chance of Winning

Dream11 focus on providing users a better chance of winning has also been a critical success factor. By letting 50% of the participant pool win prizes, Dream11 created an environment where users feel more engaged and motivated to participate.

  • Minimum Withdrawal Threshold

Dream11’s minimum withdrawal requirement of $200 has also played a role in its success. By encouraging users to enter more contests and keep playing until they reach the threshold, Dream11 has built a loyal user base heavily invested in the platform.

Dream11 Marketing Strategy

Tie-up with MS Dhoni

One of the most effective marketing strategies employed by Dream11 is its tie-up with former Indian cricket team captain MS Dhoni. Dhoni is a beloved figure in India and is highly respected for his cricketing achievements. Dream11’s association with Dhoni has helped the brand gain credibility and trust among sports fans nationwide.

Meme tagline – “Ye mein kar leta hoon, aap dream 11 pe team bna lo”

Another aspect of Dream11’s marketing strategy that has become incredibly popular is its catchy meme. The tagline has become a popular meme on social media and has helped the platform reach a wider audience.

Digital marketing and sponsorships

Dream11 has also invested heavily in digital marketing services and sponsorships to increase its brand visibility. The company has sponsored various sports leagues, including the Indian Premier League (IPL), which has helped it gain recognition among sports fans. Dream11 has a strong presence on social media platforms, such as Twitter and Instagram, where it regularly engages with its audience.

Final Thoughts

Dream11’s business model is successful because it capitalizes on the rising popularity of fantasy sports in India. The Indian online fantasy gaming sector will reach a valuation of over 50 billion Indian rupees by 2025. Dream11 is well-positioned to take advantage of this growth as it continues to provide users with a unique and engaging platform for fantasy sports.

Dream11 proves that with some innovation, you can harness people’s passion and successfully turn it into a booming business.

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