July 8, 2025 - Blogs

The SEO landscape is shifting faster than ever, and 2025 is already shaping up to be a game-changer. With Google’s AI Overviews and the rise of Answer Engine Optimization (AEO), businesses must rethink their content strategy to stay visible. If you’re running a business or hiring a digital marketing agency, understanding these trends can directly impact your growth and online visibility.

In this blog, we’ll break down what AI Overviews and AEO are, how they affect traditional SEO, and how the best SEO services are adapting to this new era.

What Are AI Overviews?

AI Overviews are part of Google’s new Search Generative Experience (SGE), where search results now include AI-generated summaries at the top of the page. Instead of listing just links, Google provides a quick answer using its AI models. This means:

• Fewer users click on individual links

• Visibility goes to sites that are trusted, clear, and structured

• Traditional SEO alone won’t guarantee top placement

This is where Answer Engine Optimization (AEO) comes in.

What is AEO (Answer Engine Optimization)?

Answer Engine Optimization is a strategy focused on optimizing content to be chosen by AI engines (like Google’s SGE or Bing’s Copilot) for their responses. It’s like SEO—but instead of targeting rankings, you’re aiming to be the answer.

To succeed with AEO:

• Use conversational content

• Answer direct questions in simple language

• Add FAQs, headings, bullet points, and schema markup

• Provide authoritative sources and expert-backed content

Many top digital marketing agencies now integrate AEO in their strategies as a new standard for modern search visibility.

How AEO and AI Overviews Impact SEO

Let’s be clear: SEO isn’t dead—but it’s evolving.

✅ Key changes:

• More Zero-Click Searches: Users get their answers directly from AI.

• Content Authority Matters More: AI highlights sources it trusts.

• Structured Content Wins: Well-formatted pages are more likely to appear in overviews.

• Brand Authority Counts: Brands recognized by Google (via backlinks, mentions, structured data) perform better.

This is why partnering with a digital marketing agency offering the best SEO services is critical in 2025. They can blend technical SEO, content marketing, and now AEO to ensure your brand gets maximum visibility, even when clicks are harder to earn.

How the Best SEO Services Adapt in 2025

Top agencies are already pivoting by offering:

• AEO audits and FAQ structuring

• Optimized content outlines for AI visibility

• Schema implementation for better machine readability

• Enhanced topic clusters and E-E-A-T (Expertise, Experience, Authority, Trustworthiness)

• Content summaries and direct answers embedded within blog posts

If your agency isn’t talking about AI Overviews or AEO, it’s time to find one that does.

Final Thoughts

As AI continues to change how we search, adapting your strategy is not optional—it’s essential. AI Overviews and AEO are already shaping user behavior and search visibility. By working with a forward-thinking digital marketing agency and leveraging the best SEO services, your business can stay ahead in 2025’s dynamic search landscape.

Want to prepare your business for the future of SEO?
Contact Kitss — your partner for growth, innovation, and smart digital strategies.