The Antares

The Antares is a premium real-estate project in the heart of Zirakpur. It offers lavish 3BHK homes equipped with all modern amenities. It is, by far, one of the best upcoming residential projects in the area.

The Goal:

Our client wanted to launch a residential project in Zirakpur. They finalized their land holdings and had the floor plan ready from architects. Our primary goal was to create a brand identity, increase visibility, spread awareness, and create a profitable sales funnel.

How we achieved our goal?

Ours was a three-pronged approach where we divided the task into three categories Brand Identity, Digital and marketing collateral, and Business Process.

1. We named the project the Antares after the brightest star in the galaxy, a fitting name.

2. We crafted the brand identity of Antares after much deliberation, planning, and user research.

Brand Identity

3. We identified Antares’ USP (unique selling propositions) and spread the word.

4. During preliminary discussions, the engineers only shared a floor plan, upon which we created all the ad copy and branding for the project.

Digital and Marketing Collateral

To draw modern users and create hype for the project, we crafted:
A- Virtual tours of apartments in the Antares
B- The featured images for flats to go with the ad copy
C- All The Marketing Collateral for the project:

Brochures
Flyers
Business cards
Corporate Branding
Visitor books

Business Process

To accelerate sales and skyrocket revenue we:

1. Developed a comprehensive business process that entailed everything from lead generation to automation of business processes.
2. Launched a remarketing campaign for people that scoped out the project once. The conversion rate with our strategy was
3. Crafted a network of channel partners to increase brand visibility and awareness.
4. Launched an omnichannel marketing campaign across various platforms to foster organic growth.