As marketers, we’re always seeking ways to make our content more appealing. One powerful solution? Canva, a platform likely already on your radar. More than just a buzzword, Canva is a response to our increasing reliance on appealing visuals—over 60% of B2B marketers swear by them. If you’re yet to integrate design into your content marketing strategy, you might be missing your winning edge.
Of course, design can sound tough. But Canva bridges this gap. It’s not just about looking good, it’s about standing miles ahead of your competition.

Canva, with its user-friendly features, is one amazing tool. Let’s explore how Canva can save time, and money, and is an essential tool for digital marketers.

What’s Canva?

Think of it as your free, online buddy that helps you make cool designs for pretty much anything – Facebook posts, school presentations, brochures. Best part? You don’t need to be an expert,
Canva is perfect for anyone who wants to make catchy designs without the hitches. Plus, did we mention it’s free? No technical skills? No problem. Canva’s straightforward drag-and-drop style will have you feeling like a pro in no time.

Use its heaps of ready-to-use templates, or flex your creativity by personalizing with your own images, fonts, and colors.

In short, Canva can be your go-to free tool for creating flashy, professional visuals with a personal charm – all without emptying your wallet. And if you need more, Canva’s paid plans offer you even more goodies.

Why Canva is a Digital Marketer’s Best Friend?

As a marketer, you’ve probably got a bunch of materials to create – designing infographics, creating social media posts, you name it. And, of course, everything needs to look fantastic. Well, the good news is, that Canva can make it so easy for you.

  • Save Money, Save Time, Look Pro

The coolest things about Canva – it doesn’t need you to spend tons of cash on fancy software or grueling training. Just set up an account, and start creating–it’s that easy. Canva’s intuitive and clean interface makes creating top-notch graphics a cakewalk, taking you from a novice to a pro without needing any expert skill

  • Keep it Consistent and Manageable

One key ingredient to successful marketing is consistency across all channels. Don’t want to confuse customers, right? Canva helps you cook up templates that blend with your style and format, be it for your blog or website. You can then use these across various channels like social media and email campaigns. Imagine being able to assign roles, manage teams, and plan your content – all in one place.

  • Launch Faster Campaigns

Gone are those days when you’d anxiously wait around for the perfect design. With Canva, you’re in control. You can quickly turn those eye-catching images in your head into reality using Canva’s extensive library of ready-to-use stock photos, graphics, and fonts. Want to edit photos, add text, filters, or effects? Canva’s got you covered. And hold on, there’s more – you can even create customized templates for Instagram Stories and Facebook Live videos.

  • Build a Solid Brand Presence

Imagine a toolbox – a brand kit – with all your company’s design elements in one place. Logos, colors, typography – all factors that define your visual identity. This consistency, from your business cards to websites and social media pages, makes you recognizable and trustworthy in the market. Canva makes this brand kit dream a reality.

  • Work Together – Anywhere, Anytime

Being a cloud-based platform, Canva lets your team collaborate on projects no matter where they’re located. And guess what? It works on any device – desktops, laptops, tablets. Even if your team members are in different parts of the world, they can join in, work on projects, and give feedback in real-time.

  • Extend Your Reach

Canva doesn’t stop at helping you create stunning designs; it also spreads your work far and wide. It equips you with a handful of integrations like Facebook, Twitter, Instagram, Mailchimp, and Google Analytics. Now, sharing your designs across various platforms and emailing your audience personalized messages is a cinch.

  • Explore Video Marketing

Videos have become a vital part of digital marketing today. They bring out your brand’s story and connect with your audience emotionally. But what if you don’t have the resources or time for professional videos? Enter Canva. With Canva, creating high-quality video graphics becomes super simple, helping you capitalize on the power of video marketing effortlessly.

  • AI – Powered tools

The cherry on top for Canva is its AI-powered features. These tools, like text-to-image generator, magic eraser, and AI-based templates, offer a new dimension of convenience and creativity. The text-to-image generator can create compelling visuals based on your written content. The magic eraser tool does what it sounds like, removing unwanted elements from your images with ease. And to top it off, AI-powered templates make suggestions based on your specific design needs, accelerating the design process.
Canva surely is a game-changer for marketers looking for a smart, robust, and user-friendly design platform.

Canva For Marketers – Pricing

Canva has three plans for you.

The Free Plan

Aligned with over 250,000 templates, including presentations and brochures, and boasts more than 1 million stock photos. Enjoy features like collaboration and 5GB cloud storage.

Canva Pro Plan

Upgrade to the Canva Pro Plan at $12.99/month. It’s all of the free plan and more – access 610,000+ templates and 100 million stocks. Manage brand kits, dedicated project folders and premium videos. You get the magic resize, transparent PNGs, social media scheduling, and a whopping 1TB storage plus 24/7 support.

Canva Pro for Teams

The best fit for teams is the Canva Pro for Teams. At the same price of Pro plan for up to 5 people. It’s Pro plan’s goodies plus brand controls, reusable templates, insights, advanced collaboration, and security.

Why Your Brand Will Love Canva for Marketing?

In the world of graphic design, there are tons of tools but not all are created equal. Picking the right one for your marketing needs can feel like finding a needle in the haystack. However, Canva will always stand out. Not only is it user-friendly, but it’s also jam-packed with customizable graphics and templates to help your creatives shine. Canva is a steady bet and that’s why users love it.