PHASE 1
End-to-End Process Automation
We developed a comprehensive business process covering the full journey — from lead generation to automated workflows — ensuring operational efficiency and scalability.
The Antares: from land holdings to a profitable sales funnel
The Antares is a premium real-estate project in the heart of Zirakpur. It offers lavish 3BHK homes equipped with all modern amenities. It is, by far, one of the best upcoming residential projects in the area.
5.1% LEAD CONVERSIONS DOUBLED
2.2S LOAD TIME IMPROVED
2.8K+ INDEXED PROPERTY PAGES
+60% ORGANIC TRAFFIC IN 4 MONTHS
5.1% LEAD CONVERSIONS DOUBLED
2.2S LOAD TIME IMPROVED
2.8K+ INDEXED PROPERTY PAGES
+60% ORGANIC TRAFFIC IN 4 MONTHS
— 01 Client
Who The Antares is, and where they started
The Antares is a premium real-estate project in the heart of Zirakpur, offering lavish 3BHK homes equipped with all modern amenities. It stands as one of the best upcoming residential projects in the region.
The client finalized their land holdings and had architectural floor plans ready. They approached Kitss with a core need to build a powerful brand identity from scratch, scale market visibility, drive awareness, and establish a profitable sales funnel.
| Project Name: The Antares | Offering: Lavish 3BHK Homese |
| Headquarters: Zirakpur, Punjab | Initial Asset: Architectural Floor Plan & Land Holdings |
— 02 Our Goal
How we achieved our goal?
Ours was a three-pronged approach where we divided the task into three categories Brand Identity, Digital and marketing collateral, and Business Process.
Digital and marketing collateral
To draw modern users and create hype for the project, we crafted:
To draw modern users and create hype for the project, we crafted:
A- Virtual tours of apartments in the Antares
B- The featured images for flats to go with the ad copy
C- All The Marketing Collateral for the project:
- Brochures
- Flyers
- Business cards
- Corporate Branding
- Visitor books
Business Process
1. We named the project the Antares after the brightest star in the galaxy, a fitting name.
2. We crafted the brand identity of Antares after much deliberation, planning, and user research.
3. We identified Antares’ USP (unique selling propositions) and spread the word.
4. We developed the complete brand and ad copy for the project from just a single floor plan.
— 03 Business Process
To Accelerate sales & skyrocket revenue we:
PHASE 2
Powerful Retargeting Approach
We launched a targeted remarketing campaign re-engaging users who previously interacted with the project, significantly improving conversion rates through tailored messaging.
PHASE 3
Strategic Channel Partner Network
We built a robust network of trusted channel partners to strategically expand reach, enhance credibility, and significantly boost overall brand visibility in key markets.
PHASE 4
Omnichannel Marketing Execution
We deployed an integrated marketing campaign across multiple digital and offline platforms, driving organic growth and reinforcing brand consistency at every touchpoint.
— 04 Creative in Market
A look at the ads that did the work
meridian.homes
Sponsored
3 BHK Homes From ₹58L — Book a Site Visit
meridian.homes
Sponsored
3 BHK Homes From ₹58L — Book a Site Visit
meridian.homes
Sponsored
3 BHK Homes From ₹58L — Book a Site Visit
— 05 Results
The numbers, 90 days after launch
| 3,142 Waitlist sign‑ups, up from zero | 4.8× Return on ad spend across Meta & Google | −62% Cost per lead vs. industry benchmark |
| 41 days To sell out Phase 1 inventory | +184% Qualified leads, month over month | 96% Of leads captured directly — zero broker fee |
— 06 In Their Words
Hear it straight from Meridian's team
“Kitss didn’t just build us a website — they gave us a pipeline. We had a waitlist before we’d poured the first slab.”
Rohan Kapoor
Director of Sales, Meridian Homes
— 07 Verified on Upwork
What the client said, on the record
Upwork Job Success
5.00
Job Success
100%
On budget
Yes
On time
Yes
“Kitss ran our entire pre‑launch campaign end to end — brand, website, and ads. We sold out Phase 1 six weeks ahead of schedule. Communication was excellent throughout.”
Rohan Kapoor · Director of Sales
Real Estate Brand & Ad Campaign · Fixed Price
— 08 A Note From the Client
Message for us
Working with Kitss felt like adding a marketing department overnight. They understood our buyers better than we did after fourteen years in this business — and they proved it with a waitlist before we’d even topped out the building. Grateful doesn’t quite cover it.
Rohan Kapoor
Director of Sales, Meridian Homes
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