THE ANTARES
The Antares is a premium real-estate project in the heart of Zirakpur. It offers lavish 3BHK homes equipped with all modern amenities. It is, by far, one of the best upcoming residential projects in the area.
Our client wanted to launch a residential project in Zirakpur. They finalized their land holdings and had the floor plan ready from architects. Our primary goal was to create a brand identity, increase visibility, spread awareness, and create a profitable sales funnel.
How we achieved our goal?
Ours was a three-pronged approach where we divided the task into three categories Brand Identity, Digital and marketing collateral, and Business Process.
Digital and marketing collateral
To draw modern users and create hype for the project, we crafted:
A- Virtual tours of apartments in the Antares
B- The featured images for flats to go with the ad copy
C- All The Marketing Collateral for the project:
1. Brochures
2. Flyers
3. Business cards
4. Corporate Branding
5. Visitor books
Business Process
1. We named the project the Antares after the brightest star in the galaxy, a fitting name.
2. We crafted the brand identity of Antares after much deliberation, planning, and user research.
3. We identified Antares’ USP (unique selling propositions) and spread the word.
4. We developed the complete brand and ad copy for the project from just a single floor plan.
To Accelerate sales & skyrocket revenue we:
End-to-End Process Automation
We developed a comprehensive business process covering the full journey — from lead generation to automated workflows — ensuring operational efficiency and scalability.
Powerful Retargeting Approach
Strategic Channel Partner Network
We built a robust network of trusted channel partners to strategically expand reach, enhance credibility, and significantly boost overall brand visibility in key markets.