SMM Case Studies:
A showcase of real social media marketing campaigns where KITSS helped brands increase reach, engagement,
and visibility across platforms like Instagram and Facebook.
Case Study 1: For Brand Awareness
Overview:
Property Scroll is a real estate-focused platform that promotes residential and commercial properties to buyers, investors, and channel partners. Social media plays a key role in building brand awareness, showcasing listings, and driving engagement across target real estate audiences.
The Challenge:
Property Scroll wanted to grow its social media presence in a competitive real estate market. The pages had low engagement, inconsistent posting, and no clear content strategy. Most posts were promotional, which limited reach and interaction.
What We Did:
We have implemented the Ultra SMM Package
- Content Strategy Planning
- We created a structured content plan focused on:
- Property listings (2 BHK, 3 BHK, villas)
- Educational posts (buying tips, location insights)
- Reels for reach and discovery
- Trust-building content like project highlights and FAQs
- Profile Optimization
Optimized bio, highlights, and CTA buttons to make the profile more professional and lead-focused. - Consistent Posting
Maintained a consistent posting schedule with a mix of:
- Reels for visibility
- Carousel posts for engagement
- Static posts for property promotion
- Engagement & Community Building
Actively responded to comments and DMs, used relevant hashtags, and followed real estate trends to improve interaction and reach. - Performance Tracking & Optimization
Regularly analyzed post performance and refined content based on what worked best (formats, topics, and posting time).
Results (Within 3–4 Months):
- Reach increased by 200%+
- Engagement rate improved significantly
- Increase in DMs and inquiry messages
- Steady growth in relevant followers interested in real estate
Conclusion:
With a clear content strategy and consistent execution, Property Scroll’s social media pages saw strong growth in reach, engagement, and lead inquiries. The focus on value-driven content helped build trust and improve brand visibility in the real estate space.