Canva For Digital Marketers
Digital Marketing

Canva For Digital Marketers – Everything You Need To Know

As marketers, we’re always seeking ways to make our content more appealing. One powerful solution? Canva, a platform likely already on your radar. More than just a buzzword, Canva is a response to our increasing reliance on appealing visuals—over 60% of B2B marketers swear by them. If you’re yet to integrate design into your content marketing strategy, you might be missing your winning edge.
Of course, design can sound tough. But Canva bridges this gap. It’s not just about looking good, it’s about standing miles ahead of your competition.

Canva, with its user-friendly features, is one amazing tool. Let’s explore how Canva can save time, and money, and is an essential tool for digital marketers.

What’s Canva?

Think of it as your free, online buddy that helps you make cool designs for pretty much anything – Facebook posts, school presentations, brochures. Best part? You don’t need to be an expert,
Canva is perfect for anyone who wants to make catchy designs without the hitches. Plus, did we mention it’s free? No technical skills? No problem. Canva’s straightforward drag-and-drop style will have you feeling like a pro in no time.

Use its heaps of ready-to-use templates, or flex your creativity by personalizing with your own images, fonts, and colors.

In short, Canva can be your go-to free tool for creating flashy, professional visuals with a personal charm – all without emptying your wallet. And if you need more, Canva’s paid plans offer you even more goodies.

Why Canva is a Digital Marketer’s Best Friend?

As a marketer, you’ve probably got a bunch of materials to create – designing infographics, creating social media posts, you name it. And, of course, everything needs to look fantastic. Well, the good news is, that Canva can make it so easy for you.

  • Save Money, Save Time, Look Pro

The coolest things about Canva – it doesn’t need you to spend tons of cash on fancy software or grueling training. Just set up an account, and start creating–it’s that easy. Canva’s intuitive and clean interface makes creating top-notch graphics a cakewalk, taking you from a novice to a pro without needing any expert skill

  • Keep it Consistent and Manageable

One key ingredient to successful marketing is consistency across all channels. Don’t want to confuse customers, right? Canva helps you cook up templates that blend with your style and format, be it for your blog or website. You can then use these across various channels like social media and email campaigns. Imagine being able to assign roles, manage teams, and plan your content – all in one place.

  • Launch Faster Campaigns

Gone are those days when you’d anxiously wait around for the perfect design. With Canva, you’re in control. You can quickly turn those eye-catching images in your head into reality using Canva’s extensive library of ready-to-use stock photos, graphics, and fonts. Want to edit photos, add text, filters, or effects? Canva’s got you covered. And hold on, there’s more – you can even create customized templates for Instagram Stories and Facebook Live videos.

  • Build a Solid Brand Presence

Imagine a toolbox – a brand kit – with all your company’s design elements in one place. Logos, colors, typography – all factors that define your visual identity. This consistency, from your business cards to websites and social media pages, makes you recognizable and trustworthy in the market. Canva makes this brand kit dream a reality.

  • Work Together – Anywhere, Anytime

Being a cloud-based platform, Canva lets your team collaborate on projects no matter where they’re located. And guess what? It works on any device – desktops, laptops, tablets. Even if your team members are in different parts of the world, they can join in, work on projects, and give feedback in real-time.

  • Extend Your Reach

Canva doesn’t stop at helping you create stunning designs; it also spreads your work far and wide. It equips you with a handful of integrations like Facebook, Twitter, Instagram, Mailchimp, and Google Analytics. Now, sharing your designs across various platforms and emailing your audience personalized messages is a cinch.

  • Explore Video Marketing

Videos have become a vital part of digital marketing today. They bring out your brand’s story and connect with your audience emotionally. But what if you don’t have the resources or time for professional videos? Enter Canva. With Canva, creating high-quality video graphics becomes super simple, helping you capitalize on the power of video marketing effortlessly.

  • AI – Powered tools

The cherry on top for Canva is its AI-powered features. These tools, like text-to-image generator, magic eraser, and AI-based templates, offer a new dimension of convenience and creativity. The text-to-image generator can create compelling visuals based on your written content. The magic eraser tool does what it sounds like, removing unwanted elements from your images with ease. And to top it off, AI-powered templates make suggestions based on your specific design needs, accelerating the design process.
Canva surely is a game-changer for marketers looking for a smart, robust, and user-friendly design platform.

Canva For Marketers – Pricing

Canva has three plans for you.

The Free Plan

Aligned with over 250,000 templates, including presentations and brochures, and boasts more than 1 million stock photos. Enjoy features like collaboration and 5GB cloud storage.

Canva Pro Plan

Upgrade to the Canva Pro Plan at $12.99/month. It’s all of the free plan and more – access 610,000+ templates and 100 million stocks. Manage brand kits, dedicated project folders and premium videos. You get the magic resize, transparent PNGs, social media scheduling, and a whopping 1TB storage plus 24/7 support.

Canva Pro for Teams

The best fit for teams is the Canva Pro for Teams. At the same price of Pro plan for up to 5 people. It’s Pro plan’s goodies plus brand controls, reusable templates, insights, advanced collaboration, and security.

Why Your Brand Will Love Canva for Marketing?

In the world of graphic design, there are tons of tools but not all are created equal. Picking the right one for your marketing needs can feel like finding a needle in the haystack. However, Canva will always stand out. Not only is it user-friendly, but it’s also jam-packed with customizable graphics and templates to help your creatives shine. Canva is a steady bet and that’s why users love it.

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Graphic Design Trends That Will Dominate 2023 For Sure
Graphic Design

Graphic Design Trends That Will Dominate 2023 For Sure

Keeping up with the latest trends is an important part of graphic design, it’s paramount in a constantly evolving field. This year, there will be many emerging trends that are set to dominate the industry. It will shape how designers approach their work and keep them ahead of the curve.

In this blog post, we’ll take a look at some novel trends that will bring about a shift from the status quo.
Whether you are a designer looking to stay ahead of the curve or a business owner seeking inspiration for your next project, these graphic design trends will leave a lasting impression on the industry.

What Are The Graphic Design Trends?

Motion Graphics

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One of the top design trends of 2023 is motion graphics. It involves using moving elements such as animated logos and illustrations in designs, creating a dynamic and engaging visual experience for the viewer.
Motion graphics has various applications in various contexts, from website design to social media posts. It can help brands stand out in an increasingly crowded digital landscape.

Distorted Typography

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This trend involves manipulating letterforms and typefaces to create unique and eye-catching designs. Distorted typography conveys various emotions, from playfulness and whimsy to edginess and rebellion.
It is popular among brands that want to break away from traditional design conventions and create bold and daring designs.

Classic Serif Fonts

While many design trends come and go, classic serif fonts are timeless and continue to be evergreen. Serif fonts provide small decorative flourishes at the ends of letters and convey a sense of elegance and sophistication.
They are particularly well-suited to use in print design, such as on business cards, brochures, and invitations.

3D Design Elements

The use of 3D design elements has exponentially increased in the last couple of years. It allows for greater depth and dimensionality in designs, making them more immersive and visually striking. 3D design has various implementations, from product packaging to website design. It can help brands create a memorable and distinctive visual identity.

Retro Design

Nostalgia is a powerful emotion, and retro design plays into this sentiment. We can expect a resurgence of design elements from past decades, such as 80s neon colors and 70s-inspired patterns.
Retro designs evoke familiarity, or designers can use them to evoke a particular mood or emotion.

Brutalism

While many design trends focus on sleek, polished designs, brutalism is a trend that embraces rough, raw aesthetics. Brutalist designs consist of bold typography, simple shapes, and a lack of embellishment. It is often associated with the punk movement.
Brutal designs create a sense of rebellion or anti-establishment sentiment. It’s more of a way to show that design is not just another stale graphic but something that speaks volumes.

Generative AI

Finally, we can expect to see an increase in the use of AI-generated art this year. AI tools like DALL-E, Mid journey, and Stable Diffusion can help us generate unique and intricate designs that are impossible to generate manually.
Generative AI offers exciting possibilities for designers and artists, allowing them to push the boundaries of what is possible and create truly one-of-a-kind designs.

Conclusion

As we’ve seen, the graphic design trends that will dominate 2023 are all about breaking the rules and pushing boundaries. As a modern designer, staying on top of these emerging trends and incorporating them into your work is important.
By doing so, you’ll be able to create designs that are both innovative and relevant and set yourself apart in a rapidly-evolving field. Get in touch with the best web designing company today.

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