The Antares

The Antares is a premium real-estate project in the heart of Zirakpur. It offers lavish 3BHK homes equipped with all modern amenities. It is, by far, one of the best upcoming residential projects in the area.


The Goal:

Our client wanted to launch a residential project in Zirakpur. They finalized their land holdings and had the floor plan ready from architects. Our primary goal was to create a brand identity, increase visibility, spread awareness, and create a profitable sales funnel.

How we achieved our goal?

Ours was a three-pronged approach where we divided the task into three categories Brand Identity, Digital and marketing collateral, and Business Process.


Challenges Encountered

Lead Generation

Generating high-quality leads is crucial for real estate agencies. Ensuring high-quality visual assets can be expensive and time-consuming.

Local Targeting

This can be challenging, especially when trying to reach potential clients in multiple locations.

High Competition

The real estate market is highly competitive, with many agencies and individual agents vying for the same audience.

ROI Measurement:

Tracking leads, conversions, and sales from various marketing channels and attributing them accurately is essential.


Negative reviews or feedback can harm an agency’s reputation, so agencies need to monitor and respond to online reviews and comments effectively.

Rapid Market Changes

Real estate markets can fluctuate quickly, and marketing strategies need to adapt to these changes.

Unique Solutions Arrived

With these challenges in mind, the KITSS team sculpted solutions that surpass expectations:

Search Engine Optimization

SEO increases the chances that potential leads will find the website when they search for real estate-related keywords.

Pay Per Click

PPC advertising allows real estate agents to display ads at the top of SERPs for specific keywords.

Content Marketing

Real estate agents can use content marketing to educate potential leads about the home buying and selling process.

Antares Search Results

Organic Search Results

Paid Search Results

Sample Profile Links

Sr. No. Website Name DA Submitted Links
01 92 /user/antares- zirakpur
02 95 eantareszirak pur
03 94 theantareszira kpur
04 94 theantareszira kpur.wordpress .com
05 99 theantareszira kpur.blogspot. com

Sample Social Bookmarking Links

Sr. No. Website Name DA Submitted Links
01 bookmarktheme. com 23 bookmarktheme. com/author/the antares
02 bookmarkfollow .com 19 www.bookmarkfo r/theantares
03 bookmarkdeal. com 21 www.bookmarkde theantares/
04 a2zbookmarks. com 18 www.a2zbookmar theantares/
05 bookmarkdiary .com 29 bookmarkdiary. com/author/the antares/

Sample Microblogging Links

Sr. No. Website Name DA Submitted Links
01 37 posts/376051
02 34 thread/256423
03 38 /posts/199610
04 44 /theantares
05 90 user/antares-zir akpur/comments/ 17cxjmd/3bhk_ flats_in_zirak pur_the_antares/

Sample Business Citations Links



Increased Brand Awareness


More Leads and Sales


Improved Customer Service