Mediskill Case Study | Kabir IT Services Pvt. Ltd.

MediSkills is an innovative company based in the US that designs and manufactures medical ozone therapy generators. These devices are crucial for various therapeutic and medical applications. However, despite their high-quality products, MediSkills was facing challenges in reaching a broader audience and effectively marketing their niche equipment.

Visit Website

Our Goal for MediSkills

The primary objective was to establish MediSkills as a leading provider of ozone therapy generators in the healthcare market. We aimed to enhance their online presence, increase their product visibility, and drive more targeted traffic to their website.

Challenges Encountered

Niche Market Reach:

The specialized nature of their products made it challenging to reach potential buyers.

Online Visibility:

MediSkills had minimal online presence, making it difficult for potential customers to find them.

Digital Marketing Strategy:

Previous marketing efforts were uncoordinated and not yielding desired results.

Brand Recognition:

There was a lack of strong branding that resonated with their target audience.

Customer Conversion:

MediSkills needed to improve their website's ability to convert visitors into leads and customers.

Market Education:

Potential customers were not fully aware of the benefits of ozone therapy, requiring educational outreach.

Our Unique Strategy and Solution

SEO Optimization:

We optimized their website for search engines to increase organic traffic and improve visibility.

Google and Amazon Ads

Implemented targeted ad campaigns on Google and Amazon to reach potential buyers actively searching for ozone therapy solutions.

Website and Graphics Redesign:

Revamped their website and graphics to better communicate the brand and product benefits, enhancing user experience.

Overall Results

Accelerating Time to Market for Rapid Results

Enhanced Online Visibility: MediSkills' online presence has significantly improved, making it easier for potential customers to find them.
Increased Traffic and Engagement: Website traffic increased, bringing more potential customers to explore their products.
Stronger Brand Recognition: Our branding efforts have established a stronger, more appealing MediSkills identity in the healthcare market.
Improved Customer Conversions: The redesigned website and targeted marketing efforts have led to a higher conversion rate of visitors to leads and sales.
Educational Impact: Through informative content and strategic ads, more healthcare professionals are aware of the benefits of ozone therapy.
Sustainable Business Growth: MediSkills is now poised for ongoing growth with a robust digital strategy that supports their business goals.