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What Is Automation In Digital Marketing?
Automation is the latest trend in digital marketing. It has changed the way bulk tasks are managed. It is the process of automating all the repetitive marketing and promotional activities for the business. It saves your cost, effort, and time in the long run.
It helps you manage bulk messages, bulk emails, daily social media campaigns, and informative & circular distribution. Various AI-empowered applications and tools are incorporated with digital marketing tools to help multiply the overall business productivity.
It also helps a business to focus on more lead generation, customer relationship building, and profit maximization practices. If you wish to incorporate marketing automation services into your business marketing strategy, hire a professional digital marketing agency like; “KITTS” to enhance your operational productivity.
Top 10 Digital Marketing Automation Tools
In this informative, we will discuss the 10 most popular digital marketing automation tools that will help you manage your business operations and bulk tasks efficiently. These tools allow businesses to focus on mainstream business activities and leave the time-consuming tasks on the AI-operated system for more accuracy and speed. Hire a professional marketing automation company in Australia to incorporate AI smart marketing tools into your business.
1. Active Campaign
Active Campaign is one of the most popular AI-driven marketing software that helps a business in multi-tasking with accuracy and speed. It allows a user to have a better AI user experience, bulk emailing, and customer relationship management. It reduces the time taken to perform all these activities employing human energy. It helps in standardizing the workflow. A professional digital marketer is trained enough to execute the tool and get maximum productivity out of it for the business.
2. Brevo
Bravo is a one-stop solution AI-empowered digital marketing software for managing bulk messages and emails. It streamlines repetitive tasks such as marketing campaigns and contacts’ data management. Being a new business or a new product pipeline unit, you need to focus more on bulk marketing campaigns to attract more visitors and users to the targeted website. This platform makes things easy yet professional for businesses.
3. CleverTap
CleverTap is an AI-centric online marketing automation platform that works on the customer engagement and retention process. Its automated notification system helps a business and digital marketing expert send notifications and promotional messages through bulk SMSs and emails. It also focuses on retaining existing users, prospective buyers, and customers.
4. EngageBay
EngageBay is a pocket-friendly AI digital marketing tool. It is more beneficial for small or micro-scale business firms. It is capable of managing campaign automation, email tracking, and lead scoring. It focuses more on CRM and customer support systems.
5. HubSpot
HubSpot is a one-stop solution AI-based marketing platform that helps small, medium, and large-scale businesses for scalability, and business growth. It helps a business to automate email marketing, lead nurturing, and social media marketing campaigns.
6. MailChimp
MailChimp is a popular automation digital marketing tool that allows a user to manage email marketing campaigns and scalability. Its advanced tools allow a user to create and publish high-quality marketing campaigns targeting large groups of audiences.
7. Marketo
Marketo is an automation platform offered by Adobe for large enterprises. It is a premium online marketing tool that helps businesses automate account-based marketing, lead management, and detailed operational reports. The tool is capable of handling complex marketing needs.
8. Moosend
Moosend is a cost-effective automation software that helps start-ups and small-scale businesses rate their email marketing campaigns. Audience segmentation & automation workflows are some highlighted features of the tool.
9. Omnisend
Omnisend is an automated marketing software for e-commerce businesses. It helps in automating the bulk email and messaging process.
10. Sekel Tech
Sekel Tech is another automation tool that helps businesses formulate effective online marketing strategies for business promotion and online campaigning.
Conclusion
Automation in digital marketing has changed the market trends for advertising and promotional activities. Artificial Intelligence is the future of the business world. We will witness unbelievable changes in digital marketing practices soon. Various AI-based tools and software are available to scale your business and marketing activities. If you wish to grow your newly opened business online, get in touch with a marketing expert in your city.
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